Every website content writer has their own secret ways of crafting hook-worthy content. But here are three golden rules every content writer lives by, whether they're a budding beginner or seasoned pro!
The three golden rules to website content writing are to:
- Write for Your Audience
- Write With Purpose
- Write SEO-Driven Content
Website Content Writer Tips for Beginners and Pros Alike
1. Write for Your Audience
Too many website content writers draft content without even knowing who their readers are.
When you do this, you run the risk of creating content that isn't read. All the effort you put into creating that infographic goes to waste.
Don't fall into this trap!
Knowing your audience is crucial to web content writing. By putting your readers first, you'll be able to craft content that'll naturally resonate with them.
Before putting pen to paper on any web content, ask yourself these three questions:
- Who am I writing this piece for?
- What topics do they want to know about?
- How do I get my content to reach them?
Don't just take note of your answers! Use them as your guide to drafting your web content.
Let's say you're writing a blog post on urban gardening for beginners. Since you're writing for budding gardeners, keep the words simple. Write about a topic they often search about such as easy vegetables to grow indoors. And then figure out where they look for urban gardening and make sure your post is on there.
2. Write With Purpose
Writing web content without a goal in mind is like mindlessly steering a ship in open water. You're lost even before you've started.
Every piece you publish online should have a purpose. Doing this helps you prioritise the information you'll include in your web content.
Focusing your website content around a goal also keeps your piece pointed and actionable. It also makes it easier for your readers to keep up with you.
These are the three most common types of web content according to purpose:
- Inform: material that gives in-depth information about a product or service
- Sell: content that convinces readers to buy a product or avail of a service
- Review: content that helps a person compare a product or service with the product or service of other brands
Next time you're drafting a piece of web content, think about its purpose. If you want to let people know about your new product, consider publishing informational web content.
Giving your web content purpose also refines your content format choices. For example, longform content like whitepapers and reports pair well with informational content.
RELATED: Is Long-Form Content Better?
3. Write SEO-Driven Content
If you thought the world of advertising was competitive, you better believe that digital marketing is, too!
Brands are just as competitive online as they are offline. If your online efforts don't make you stand out, you'll definitely be overshadowed.
This makes knowing how to optimise your web content for search engines a crucial part of your digital content strategy.
Simply put, search engine optimisation (SEO) increases your search rankings and lets readers find your content. What good is value-adding content if it doesn't get read by those you wrote it for, right?
SEO will continue to play a critical role in online content marketing. As a website content writer, you should be able to learn and implement SEO strategies in your drafts as early as now.
There's no one single way to create relevant web content. Just ask any website content writer! A number of them will give you different ways to craft reports, blogs, and articles. But if you stick to these three golden rules, you're well on your way to publishing content that readers won't be able to resist!
Want to give your website content some oomph? Send us a message, and let's talk about how to make your website stand out from your competitors today!