How many content marketing myths have you heard? In this article, we'll debunk four of the most prominent digital marketing myths so that you don't have to fall for them ever again!
In this article:
- It's Easy, and Cheap
- Nobody Reads Long-form Content Anymore
- My Brand Has to Be on All Social Media Platforms
- I Can Expect Immediate Results
Content Marketing Myths | Debunking 4 Big Misconceptions
1. It's Easy, and Cheap
Business owners often expect content marketers to charge a small fee for their services. This assumption comes from their belief that content marketing is as simple as posting a product photo on social media a few times a week.
Familiar with the expression, "you get what you pay for?" Well, if you're not willing to shell out a few extra bucks for blog writing services, you're probably not going to end up working with someone whose content marketing strategy drives results…
When you provide a reasonable budget for your creatives to work with, you'll be assured of good content.
Tip: You don't necessarily have to break the bank to get quality content. There are many content writing services you can consult so you can have a digital marketing strategy that accomplishes your goals on a budget you can afford.
2. Nobody Reads Long-form Content Anymore
One of the common myths used in marketing nowadays is the notion that none of your fans read long-form content anymore. Nothing could be further from the truth.
People still read and find value in long-form content. But their desire for information is tempered by their lack of time. So, the challenge is to come up with content that's valuable, educational, and easy to digest.
This doesn't mean you should only be publishing long-form content on your website or social media pages. Instead, learn to strike a balance between long- and short-form content, so your articles and posts satisfy what your fans are looking for.
3. My Brand Has to Be on All Social Media Platforms
Social media marketing has myths too. The most prevalent one you have to stop believing is that your brand has to be present on EVERY social media platform.
Of course you can increase your brand's reach when you have accounts on every social platform under the sun. Then again, maintaining every account (Facebook, LinkedIn, Instagram, Twitter, Pinterest, Reddit, Quora, TikTok, Youtube, Twitch, Tumblr…you get the picture) requires a lot of effort, and can get taxing quite fast. You might even end up spending time and money on a platform that doesn't give you the results you need.
Here's how you can break out of this popular social media marketing myth: be selective about which platforms your brand is on. Find out which platforms your target audience is on and invest in these instead.
It's easy to be lulled into creating an account on one of the newer platforms like TikTok or Lasso. When you feel the temptation to sign up, take a step back and evaluate the platform first. Ask yourself these questions before committing your brand's image to the platform:
- Who are on these social media platforms?
- Is this my target audience?
- Do I have resources to manage content for this platform?
If you find that your answers to these questions are beneficial to your company, go ahead and sign up for that social media platform. Otherwise, reinvest your efforts in your current accounts and see what else you can optimise there.
Tip: Before setting up a new social media account for your brand, do a social media audit of your existing accounts first. This way, you can evaluate how your Facebook, Instagram, or Twitter accounts are performing and make adjustments that align with your business goals.
4. I Can Expect Immediate Results
Perhaps one of the most prevailing content marketing myths we want you to stop believing in is expecting immediate results.
Who wouldn't feel over the moon after seeing all the hard work you put into crafting and implementing a content marketing strategy that yields results? The sad thing about this is you probably won't experience that good feeling right away.
Content marketing is a long-term strategy. You have to give your plan time to get off the ground. It'll also take both Google and your target audience some time to find you, so you can't expect results after just a week or two.
If you have a bigger budget at your disposal, you can try promoted ads on Facebook, Instagram, or Twitter to help you get started. The great thing about social media promotion is you don't need to spend too much to get results, relatively speaking.
The bottom line is that even if you do subscribe to paid social media advertising to boost your content strategy, you'll still have to wait for results.
There are plenty more content marketing myths out there that are still claiming victims. If you've fallen for any of these myths before, don't fret! By debunking the four most prevailing of them in this article, we hope we've helped you get over your fear of trying new things to improve your content strategy online.
Have you heard of any other content marketing myths? Find us on your favourite social platform (links below!) and share what you've heard. We'll help you prove or debunk them!
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