4 High-Performing Formats for Your Content Marketing Strategy

Can't decide which content formats to include in your content marketing strategy? Take a good look at your current content strategy and see whether what you're publishing engages your audience. If you think your plan needs refreshing, read the article below to find out the four high-performing content formats to add in your digital content strategy today!


In this article:

  1. Blog Posts
  2. Infographics
  3. Whitepapers
  4. Ebooks

4 Must-Have Content Formats In Your Content Marketing Strategy

1. Infographics

Infographics are highly visual pieces of content that should definitely be part of your content marketing strategy.

Audiences eat them up because they provide quick bites of relevant information at a single glance. Longer infographics can even help you explain a difficult topic to your readers in the simplest way possible.

Another reason why infographics are an ideal format for your digital content strategy is they can be easily broken up and treated as individual pieces of content. This can save you a lot of time, especially when you're planning your Facebook page's content calendar for the month.

Tip: Yes, the way your infographic looks is essential. Just make sure you have new, value-adding content that'll go into the graphic first. Remember, if the infographic doesn't have information that your audience wants, it's not going to be effective.


2. Blog Posts

A blog is an essential format to have in your business' content marketing strategy, and with good reason! Having a regularly updated blog filled with high-quality content invites a lot of organic traffic to your site. It's also the most cost-effective way to implement search engine optimisation strategies for your business and improve your search engine rankings.

Blog posts are your way of communicating directly and personally with your customers. You can design your blog's content plan such that the topics it covers are those that your readers are searching for. Writing about issues that resonate with your audience helps you gain their trust, which will benefit you in the long run.

Tip: Don't just start a company blog for the sake of having one. Ensure that each entry gives your readers new, actionable, and valuable information that helps them solve a problem.


3. Whitepapers

Whitepapers are an excellent way for you to show your industry expertise. The detailed discussion of a specific problem and effective solution contained in a whitepaper makes it valuable and attractive to your readers.

Having whitepapers as part of your content marketing strategy is also useful when one of your goals is to generate leads. When you upload your whitepapers on your website, make sure that your page requires users to provide their name and email address first⁠—a practice known as gating your content.

Tip: Whitepapers are an example of long-form content. Given the amount of research that goes into a single document, you can expect it to take more time to write. The key to making your task easier is to stick to one specific problem (or two at most!) and highlight your proposed solutions to it. Don't be stingy with the visual aids, either!

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4. Ebooks

Ebooks provide a lengthy and detailed how-to guide, explanation, or description of a specific topic or procedure. The promise of in-depth discussion and valuable details on a problem attracts readers to download them.

This is also the reason why long-form content like ebooks is also effective lead generation magnets for your content. As with what you'd do with whitepapers, make sure to gate your ebooks before allowing readers to download them.

Ebooks are also ideal as evergreen content (content that stays relevant all year round, or for an extended period). Investing in evergreen content also helps you simplify your content creation strategy in the long run.

Tip: When choosing a topic for your ebook, select one that your buyer persona is most interested in reading. Your ebook should offer readers value, so discuss an issue that you know they want to read about.


When planning your content marketing strategy, make sure to include blogs, infographics, whitepapers, and ebooks in your content calendar. When done right, they can offer value to your readers and help boost your reputation as an industry thought-leader. Review your content marketing strategy today, and see how you can add these value-adding formats today!


Do you need help crafting your content marketing strategy? We can help! Contact us here at Ape-X, and let's talk about how we can add more value to your current content creation strategy!


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