6 Essential Elements of Search Engine Optimisation Strategies

A lot goes into making effective search engine optimisation strategies, which can make them quite complicated to do. If you're new to the world of SEO, focus your energy on these six essential elements so you can capture leads and conversions on your website.

 In this article:

  1. Content
  2. Keywords
  3. Backlinks
  4. Mobile Optimisation
  5. Crawl and Index
  6. User Experience

What Makes Search Engine Optimisation Strategies Effective?

1. Content

Content is, without a doubt, the immovable foundation of all search engine optimisation strategies. And no, it's not just about having A LOT of content published on your site.

The content you offer on your website, blog, or product page should be value-adding to your readers.

To check whether your current content is value-adding to your audience, audit all your assets and see if they satisfy these four questions:

  • Does my content educate my audience about a specific or niche topic?
  • Is my website answer my target market's frequently asked questions?
  • Do my articles provide solutions to my audience's problems?
  • Is my content able to give readers more but necessary information about specific topics?

If you answered yes to all the questions above, congratulations! On the flip side, don't beat yourself up too hard if you said no to a few of them.

It takes time and practice to build a bedrock of content that's both value-adding and engaging. But once you've made it, your audience will definitely click for more!

Tip: If you're having a hard time crafting value-adding content that engages your audience, try seeking the help of a website content writer.

2. Keywords

Search engine optimisation strategies are useless without the right keywords.

For one, using the right keywords can help you stand out in your industry. Also, ranking for keywords that reflect what your target market searches for, also known as user intent, leads people straight to your content.

The only way to arrive at the right keywords is to do extensive keyword research. Make sure you've nailed those keywords before you start thinking of a content strategy.

Trust us, doing it in this order, keyword research then content strategy, helps speed up your pipeline later on.

3. Backlinks

Ever heard of word-of-mouth marketing (WOMM)? It's a powerful marketing strategy based on the recommendation of your peers, family, and friends.

Here's an example: You're more likely to try something new if your best friend recommended it to you, right? And if you found a new brand online, wouldn't your first instinct be to find someone you know that's tried it?

Now, do you see the power of WOMM? Imagine if you could harness that kind of energy onto your website. This is where backlinks come in.

You can think about backlinks as the search engine's version of WOMM. Having a network of reputable websites linking back to your own page adds to your page's own credibility. It's as if those pages are recommending their visitors to go to yours!

Click here to learn more about how you can build a network of backlinks for your website.

4. Mobile Optimisation

Today's search engine optimisation strategies should always make room for mobile optimisation. If your website isn't calibrated to fit and function on a smartphone screen, you should get started!

It's true that people still sit down in front of their computer, open a web browser, and key in their queries there. But the use of mobile phones is on the rise and has been climbing since 2015.

Statista further forecasts that by the end of 2020, there'll be 4.78 billion users around the globe!

Remember, don't put all your eggs into the mobile SEO basket! Searches via desktops and laptops are still a sizeable driver of website traffic. Just make sure your search engine optimisation strategies make room for both devices.

5. Crawl and Index

Websites can't just look clean and polished on the outside. Their back-end codes should be squeaky clean, too. If not, search engines won't be able to crawl through your website and index pages in them that are relevant to a person's search query.

Have we lost you? Here's a quick intro to SEO crawling and indexing.

Crawling determines how easy it is for Google to search through your website without any hindrances. The easier it is for Google bots to move around your site, the better your web page ranking will be.

Indexing happens after Google crawls through your website. When Google indexes your pages, it's in the running to be displayed to users that search for queries related to the information on those pages.

6. User Experience

SEO and user experience (UX) should always go hand-in-hand.

You can think about it this way. Businesses implement search engine optimisation strategies, so Google, Yahoo, and Bing can easily crawl through their webpages.

UX, on the other hand, caters to your target audience. A website built with user experience in mind ensures that your visitors have a smooth and intuitive time navigating through your website.

Crafting effective search engine optimisation strategies doesn't have to be overly complicated. You just have to focus on these six key elements: content, keywords, backlinks, crawl and index, and user experience. Zeroing-in on these elements brings you a step closer to the ultimate goal of SEO—generate business from organic web traffic!

Looking for search engine optimisation services to drive more organic traffic to your website? Contact us today, and let's talk about how we can take your website's current performance to the next level.


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