Blog for Business: 7 FREE Tools for Better Blog Post Writing

If you've just started your blog for business, you'll want to make the most out of it right from the getgo by using the best writing tools. Read this article and get the scoop on seven free tools that make your job as a blog ghost writer much easier!

Give these free blog post writing tools a shot when you're drafting your next blog for business:

  1. Hubspot Blog Topic Generator
  2. Ubersuggest by Neil Patel
  3. Google Docs
  4. Grammarly
  5. Hemingway
  6. CoSchedule Headline Analyzer
  7. Moz Title Tag Checker

Blog Post Writing Tools: 7 Free Tools For Blog Ghost Writers

1. Ubersuggest by Neil Patel

Purpose: To find keywords that'll help you improve your blog's search rankings

Ubersuggest by Neil Patel is a free tool that'll help you generate a list of keywords relevant to your blog's niche. You can use these keywords in two ways:

  • Use them as topics for your next blog posts
  • Add them to your drafts to improve your search rankings

Today, optimising your blog post writing for search engines is essential. Your content strategy isn't effective when the people you write for won't be able to see your content.

Using Ubersuggest to find keywords your readers are searching for might just give you the advantage you need to one-up your competitors.

TIP: If you're not confident about your keyword research skills just yet, consider talking to an SEO blog writing services agency to help you! 

2. Hubspot Blog Topic Generator

Purpose: To get a week's worth of blog ideas

Nothing holds you back from writing a blog quite like the dreaded writer's block. We've all been there before—staring at a blank screen with the cursor still and blinking.

It helps to have a little bit of inspiration each time you get started on blog post writing. With Hubspot's Blog Topic Generator, you'll get a list of article ideas you can write about that'll cover you for at least one week.

The tool will have you key in at most five nouns closely related to what you want to write about.

As soon as you hit the "Give Me Blog Ideas" button, you'll get five suggested blog article titles to start with.

Tip: Instead of typing random nouns into the tool, type the keywords you want your website to rank for. This way, not only will you be able to generate a week's worth of topics that fit seamlessly into your content plan—you'll also give your articles a better chance of ranking on search engines.

caricature of Google docs, sheets, and slides as free blog post writing tools


3. Google Docs

Purpose: To write your outline and a first draft

Google Docs is a cloud-based writing platform that offers you the most straightforward way of writing and formatting your blog entries.

Straight off the bat, you can use modern blog article writing formatting using Google Docs' headings feature.

The feature lets you make titles (H1), subtitles, and subheadings (H2, H3, and H4) throughout your draft, so your article looks skimmable and easy to read once it's been entirely written.

This formatting also transfers to most Content Management Systems (CMS) where you publish your blog, which saves you time from formatting it again later.

Google Docs also has word count and spell check features, so you can monitor your draft's length and keep grammatical errors at bay.

There's even a nifty voice typing feature that lets you speak into a microphone, and Google Docs will type out your words for you.

Perhaps one of the most significant advantages of blog post writing with Google Docs is its auto-save feature.

Since it's a cloud-based tool, you won't have to worry about hitting the save button every time. As long as you're connected to a stable internet connection, Google Docs will record any changes as you compose your draft.

4. Grammarly

Purpose: To tighten up your draft and eliminate grammar and spelling errors

Nothing hurts your website's authority more than grammatical errors on any of your website's copy—whether it be on an article, blog post, or blurb.

Running your article drafts through Grammarly can help you spot and correct these errors, saving you the humiliation of having to hear about it from one of your readers.

The feature to look out for when editing your work on Grammarly is its Readability Score. It's a number that tells you how readable your blog entry is. Think of it as Grammarly's version of the Flesch Reading Ease Score.

Grammarly's Readability Score ranges from 0 to 100. The closer your draft's score is to 100, the easier it is to read.

When running your piece through Grammarly, aim for a Readability Score that's at least 60. This way, you'll know that what you're writing can be easily read by an 8th grader or 13-year-old, which is reasonably easy for any adult reader to follow!

If your drafts score lower than 60, try splitting those lengthy sentences or using simpler words. Grammarly will spot these sections for you, so all you have to do is accept the tool's suggestions or make the changes yourself.

Tip: No tool can completely substitute personally checking your work for grammatical or spelling errors. After running your drafts through Grammarly, read through your draft one more time before posting it on your website.

RELATED: 5 Web Content Writing Mistakes That Drive Us Crazy! [Don't Do These!]

5. Pixabay

Purpose: To add stunning, free stock images to your blog post

Blog post writing isn't as easy as it was back when it started.

Nowadays, writing relevant content isn't enough to get readers to stay on your blog page. You have to assume that your readers are easily intimidated by massive walls of text.

Even if you try your hardest to break up long paragraphs and keep your sentences concise, today's readers scare easily. They won't stay long when your content is presented blandly.

So, as blog ghost writer, you need to find other ways of making your blog post writing look a bit more exciting.

What you can do is make your blog posts more engaging by adding relevant pictures to them.

Just how much more engaged? Well, according to OptinMonster, blogs for business that post articles with images get 94% more views as opposed to those with no visuals.

Be warned—adding images to your blog posts means you'll encounter another problem.

Let's face it—you're a blog ghost writer, not a graphic designer or photographer. Designing a relevant graphic or snapping a beautiful picture won't be as easy for you.

This is where Pixabay comes in handy. It's a search engine for great royalty-free stock images you can use on your blog (without fear of getting sued by images' owners).

You can download high-definition images on Pixabay's database in a variety of orientations (landscape or portrait) and sizes (from 640 x 360 to 1920 x 1080).

According to Pixabay, you're free to download and edit images you get from them without needing to attribute the image's rights to the photographer that shot them.

The only things you're not allowed with Pixabay-licenced photos are:

  • Sell them
  • Use them to taint people's reputation
  • Manipulate them to so you can mislead audiences about identifiable brands

Tip: Be selective when choosing which pictures and how many you'll put in your blog. Don't go overboard! Every white space between paragraphs doesn't need an image or graphic. 

6. CoSchedule Headline Analyzer

Purpose: To craft click-worthy blog titles

Crafting a click-worthy title is an essential part of blog post writing.

The truth is that titles often determine whether your blog gets read or not.

In fact, Moz found that only 80% of readers never make it past the headline, which means only 2 out of 10 people who read your post title will actually read the blog.

If the title can't hook in your reader, you can be assured that they're not gonna make it past your article's first sentence.

Trust us, you don't want to waste all that effort writing a relevant blog entry only to be dismissed by readers because the title isn't catchy.

Before settling on a title for your draft, run it through CoSchedule's Headline Analyzer. The tool will give your headline a score based on these factors:

  • Shareability on social media
  • Clickability on search
  • SEO value 

CoSchedule's Headline Analyzer also gives you feedback on your proposed title's sentiment—whether it'll evoke a positive or negative response from your readers.

As you might have guessed, it's better to have a title with a positive sentiment. So, try refining your title if the tool thinks what you wrote is a little bit on the neutral side (more so if it's negative).

Tip: Draft and test out at least five article titles on the CoSchedule Title Analyzer. This way, you get to maximise your options and find the best, hook-worthy titles that'll reel your readers in.

7. Moz Title Tag Checker

Purpose: To come up with an article title of ideal length

As its name implies, the Moz Title Tag Checker helps you see how your article title (H1) will look on search engines.

Question is, why is there a need to see how my post's title appears on search engines?

To tell you the truth, search engines like Google don't have a title character limit. In fact, you can write a really long paragraph for a title!

The catch is when your title has more than 60 characters, Google will cut it. Take a look at what the original title for this blog post first looked like on Moz:

screencap of the blog post title 'Blog for Business: These Are 7 FREE Tools for Better Blog Post Writing' on the Moz Title Tag Checker

See how the tool cut off the title and replaced the last few words with an ellipsis (...)? That's because Google will only display the first 50–60 characters of your title. 

A cut-off title won't be easy for your customers to read the title.

Running your title through the Moz Title Tag Checker will let you visually inspect how your title will appear as a Google search result. If it's too long, you'll see where the title cuts off and make the necessary adjustments.

For example, we took out a few words from the initial title, and here's what it looks like on the Moz Title Tag Checker:

TIP: Keep the keyword in your title at the beginning of the title. This way, the keyword stays intact even if Google truncates it. Doing so also improves your website's SEO ranking.

And those are the seven free blog writing post tools you can use when drafting the next articles on your blog for business. Learn to make the most out of each tool's free features so you can maximise your blog post's impact.

Do note that the tools are just that—tools. The best person for the job is you. Play with the tools, but always use your best judgment every time you're writing a blog.

What other blog post writing tools do you use on your blog for business? Subscribe for regular tips on how to improve your blogging and drive results for your business!