The short answer—YES! While many content and digital marketing efforts are slowly becoming obsolete, Search Engine Optimisation (SEO) is definitely here to stay. Read up to find out all the reasons why in the article below. We'll even clue you in on advanced SEO strategies. So, what are you waiting for? Read up!
Table of Contents
Search Engine Optimisation Today: Is It Still Relevant?
1. What Is Search Engine Optimization?
Search Engine Optimization (SEO) is a way of driving organic traffic to your website; it's the key to putting your website at the top of search engine results whenever a person searches for specific words known as keywords.
Think about the last question you searched for on Google. The results Google gave you are those that it deemed to be relevant to your question.
The higher a certain page is on the list, the more reliable and authoritative Google (and other people who searched a similar question) deemed it to be.
One of the key things to remember is unlike pay-per-click (PPC) ads, SEO is based on the value and relevance of your site; it's not something you pay search engines to do.
As such, you can't expect results right away. SEO is an investment that benefits your business in the long run.
Want to know how your current SEO strategy is turning out? Run your website through our SEO website audit tool! Don't worry—it's FREE!
2. How Does SEO Help My Business?
Implementing an SEO strategy for your website has three key benefits:
- Improves your ranking on search engines
- Promotes brand awareness
- Builds credibility and authority for your brand
Think about it—in the Olympics, a silver medal is definitely commendable. But in the world of Google Search Engine results, being on page 2 of the results means death.
Need proof? A study on Google organic search shows that sites listed on page 1 of Google obtain 71% of users' clicks, while those listed on page 2 captured a meagre 6%!
You don't need to be a business analyst to explain the value comparison there.
Driving more traffic to your website also contributes to your brand's online presence and establishes your brand as an industry thought leader.
These factors combine to positively boost your brand image and reputation.
3. Is SEO Still Relevant Today?
The importance of SEO is undeniable now more than ever. For us here at Ape-X, it’s that one thing that ties all the components of your content marketing strategy together.
The key to gaining your audience's trust is to offer them valuable content. However, the content you develop (valuable as it may be) is useless if your customers can't find it.
Today's digital landscape is ultra-competitive, so it isn't enough to create high-quality content.
A sound SEO strategy is the bridge between your content and customers. Without it, your blog post can easily get lost in the sea of search listings never to be seen by anyone.
TIP: If you're unsure how to start implementing a search optimisation strategy for your business, don't hesitate to seek help from a professional, local SEO company in Brisbane. They're the pros for a reason!
4. What Are the Latest Trends and Advanced SEO Strategies?
SEO trends change just as quickly as the weather. This makes it that much more important to stay on top of these advanced SEO strategies. Here are the top three SEO trends to watch out for:
The advent of Siri, Alexa, and Ok Google is making voice search an integral part of a brand's digital marketing strategy.
According to ComScore, voice now accounts for 50% of all searches.
When people use the voice search functions on their phones, they often ask specific questions. You can optimize your pages to respond to voice search by integrating long-tail keywords in your content.
You can also explore crafting concise, bullet-form, or even list-form content as these formats are considered voice search-friendly.
As smartphones become more accessible, so does mobile search. In 2019 alone, almost 87% of internet users perform organic search on their phones.
When you implement your SEO strategy, make sure you are optimizing your content for mobile searches as well.
Perhaps one of the most prominent SEO trends for is the advent of featured snippets—it's the box that contains a summarized answer to a person's search query.
Here's what a featured snippet looks like:
Because users find the answer to their queries in the Featured Snippet box, they tend to ignore all the other search listings on the page, which results in no clicks.
The good thing about this is getting your content to appear in the Featured Snippet box can be done through SEO. Here are ways you can do that:
- Integrate specific, long-tail keywords into your content
- Craft website content that answers question-based searches
- Use numbered or bulleted lists in your content (just like this one!)
Here Are More Advanced SEO Strategies From Today and Beyond!
1. Creating Content Based on Search Intent
Among the most traditional search engine optimisation strategies content marketing professionals still perform today is crafting content based on keywords.
Keywords are words that describe your brand, product, or service. These words often show up on the content you regularly publish in your digital assets.
Short-tail keywords are comprised of one to two words that describe your product or service in the simplest way possible (i.e., content writing, SEO agency).
They're the keywords you include in your SEO strategy to drive traffic to your website.
Long-tail keywords, on the other hand, point to more specific aspects of your brand (i.e., content writing services Brisbane, best SEO agency in Australia).
Because long-tail keywords are more specific, they are often searched by customers who have high search intent.
That brings us to another question—what is search intent?
Search intent describes the reason why your target audience is keying in a particular question on a search engine.
When a customer's search intention is low, your target audience is likely still browsing for suggestions. As such, they'll enter more generic search terms that resemble short-tail keywords.
But when you have a customer with high search intent, they've likely keyed-in a specific question on Google that closely resembles long-tail keywords.
This is where creating content based on search intent comes in handy.
Here's a handy graphic visualising this, from SEMrush:
When you write content based on search intent versus high-volume keywords, you end up writing content that truly resonates with your audience.
In short, your intent-based content can better satisfy your readers' hunger for information.
2. Investing in Long-Form Content
Content writers have held the long-standing notion that nobody out there wants to read long-form content. Part of that idea is correct, but there's an even more significant part that's false.
For one, the idea that customers are don't like long-form content is a misinterpretation all on its own.
Thing is, your readers are always searching for information. They want answers to their questions, so your content should be able to give them that.
This makes investing in long-form content a vital SEO strategy.
What your readers likely don't have much of is the luxury of time to read a 2000-word article. Then again, this doesn't mean you should skimp on the details on your next few blog entries.
It all boils down to this: some topics can be explained in a few sentences, while others need a couple of paragraphs to be thoroughly discussed.
The key is to identify which topics merit short- and long-form content, so each of your customers, no matter where in the consumer journey they are, get engaged.
Don't be scared to include long-form pieces in your content plan!
As long as the length of your article is justified by the amount of valuable information that's in it, your audience will be more than willing to read it until the very end.
3. Building a Network of Backlinks
One of the best search engine strategies you should capitalise on is building a network of backlinks for your website.
A backlink is a link to your page from a third-party website. Having a lot of sites link back to your own boosts your online credibility and ups your search ranking.
A backlink network might look a little something like this:
Image Source: Onalytica
Having a good network of backlinks to your website also helps you rake in more website visits.
When you have more traffic on your page, you get to introduce yourself to more people that can potentially become your customers.
Do note that not all backlinks are good. Make sure the websites that link back to your own also deliver relevant, high-quality content.
Remember, backlinking creates this connection between your own and another business' webpage. Be open to partnerships, but remember to screen the pages you'll associate with, too.
So there you have it—three advanced SEO strategies you should be implementing in your marketing plan moving forward. The sooner you start, the earlier you'll be able to reap the results—increased website visits, higher search rankings, and better brand awareness for your business!
So, is SEO still important today? The answer is a resounding YES! SEO is the most effective, low-cost way you can lead your customers to your website. A sound SEO strategy will provide you with sizeable web traffic that you can nurture into loyal customers. These advanced SEO strategies are among the best investments you can make moving forward, and for the foreseeable future!
Need help updating your current search engine optimisation strategies? With Ape-X as your partner SEO agency in Brisbane, consider it DONE! Contact us today, and let's talk about how we can improve your page's traffic and search rankings.