Still on the fence about handing over your company's blog content management to professional blog writing services? Not sure a blog ghost writer can adapt your blog’s tone of voice? Read this article to help put you at ease about outsourcing your blog writing services to the experts.
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Having a business blog for your brand's webpage has tons of benefits. For one, it's an effective way to drive website traffic, especially when you integrate an SEO strategy in it. In fact, Semrush reported that on average, companies who blog see 67% more leads per month!
Blogging is also a way for you to connect with your customers on a personal level. Writing website content and blog posts about topics your target audience is most interested in helps you gain their trust.
Keeping an updated blog also helps build credibility within your industry. Writing about the latest trends can put you in your customers’ radar. From there, you’re on your way to becoming their go-to source of information.
When done right, a regularly-updated blog can help:
- Increase web traffic on your page
- Connect with your readers
- Position your brand as an industry authority
In short, blogging shouldn't just be a side hobby for any business. When writing a company blog, it has to be done with thought and purpose. Your blog has to have informative content geared towards a goal, whether it be traffic, leads, or sales.
We get it—not everyone can write a thumb-stopping blog, and that’s okay! To get around this, businesses outsource their blog needs. It’s a practice so common that Content Marketing Institute as much as 88% of businesses work with blog writing services to keep their blog fresh and up-to-date.
But hold on! What exactly are blog writing services, you ask? We’re here to answer your questions on SEO blog writing services and content companies that do it!
What are blog writing services?
Blog writing services compose a dedicated team of skilled writers and professionals capable of churning out written content for your business needs.
Typical services offered by content companies often include:
- Overall content strategy
- Topic and content ideation, execution, and revision
- SEO Optimisation
- Web and social media posting
- Blog performance report
A blog writing team usually has the following people:
- Account manager: the bridge between you and the entire team
- Content strategist: the manager of your long-term content plan
- Search engine optimisation (SEO) specialists: the ninja that assigns keywords for your content
- Blog ghost writer: the writer that researches and crafts valuable content for your company blog
Other SEO blog writing services can have more or fewer people in their blog writing teams. Some can also design their blog post services based on what your business goals are.
What are the benefits of hiring blog writing services?
If starting and maintaining a blog is out of your comfort zone, you might want to consider outsourcing the task instead.
Here are the seven key benefits of hiring SEO blog writing services:
1. You'll have a team of experts at your disposal
Content marketing agencies call themselves experts for a reason. You can bet that they know the ins and outs of the content marketing world better than anyone.
Instead of anchoring your company's content marketing efforts on your own guesswork, it's best to entrust it to professionals who've had years of experience in the field.
Having a team of writing experts also means you don't have to worry about the most fundamental part of blog writing—grammar.
When you partner with a reputable blog post writing service, you're assured they will know the best ways to achieve your business goals.
2. Your blog will stay consistent
Having a dedicated and outsourced content marketing team working with you also ensures consistency of all your blog posts.
The right content marketing agency will be able to follow the persona you set for your blog, ensuring that your company's voice resonates in all posts. And if your blog doesn’t have a tone of voice or persona yet, they should be able to help you make one!
A dedicated team also ensures that your blog stays up-to-date.
Let's say a long weekend is coming up. If one of your own employees oversees the writing of a company-themed blog post for that day, expect that there will be some delays precisely because it's a holiday.
Working with a blog post services agency means never having to worry about any misses or gaps in your online content marketing strategy.
3. You'll get an outsider's look at your business
Working in your company almost every day with the same people might make you overlook some of the aspects that are worth changing.
Having your blog writing services outsourced allows you to work with an entirely new set of people. These new people can give you a fresh take on your business.
This new perspective might just be the very thing your business needs to step up its content marketing efforts!
4. You get to focus on your business
Outsourcing your content marketing solutions also helps you focus your efforts on what really matters—your business.
Yes, you’ll still need to take time from your schedule to approve specific content plans, post drafts, and featured images. However, all the grunt work that comes with creating these materials won't take away so much of your own time.
5. You're assured of getting a return on your investment
Professional blog post services are also efficient in allocating your marketing funds. They'll make sure to implement digital strategies (e.g., Search Engine Optimisation) that get the results you paid for.
TIP: When inquiring about an agency's blog writing services, make sure to ask about their Key Performance Indicators (KPIs), so you can also assess their efforts.
6. You'll save on employee and operation costs
Hiring and training employees costs a lot of money. Buying subscriptions and holding training sessions for using blog management or content management system (CMS) tools also come with some costs.
Instead of spending time, money, and effort looking for individuals to perform specific marketing tasks, you can hire a trained team to draft and publish your blog content all in one go by partnering with an agency of Brisbane blog writers.
7. You'll get access to the latest content marketing technology
When you're looking to expand your business online, it's crucial to have the best tools in your arsenal.
The most cost-effective and sure-fire way to have them is to look for a trusted blog post writing service agency and outsource your blog management needs to them.
Remember, professional Brisbane blog writers and reputable agencies who are worth their salt always have access to the latest blog management software. As their partner, they should be more than willing to share these platforms with you.
What factors should I consider when hiring blog writing services?
When it comes to choosing an agency to help you manage your blog, take these things into consideration:
Ask the agency if they have experience crafting blog content for the industry that your brand is in.
Think about how much budget you'll allocate for SEO blog writing services. Ask the agency you're talking to if they can work with the budget you have in mind.
Content Types and Executions
Consider the types of content you want to see in your blog. Ensure the SEO agency you're consulting is capable of executing these kinds of content.
Pricing and Payment Terms
Inquire about their blog writing service pricing and payment terms. If you want revisions on the content, ask if and how the agency would accommodate you. Clarify how many revisions requests they'll entertain and how much each one will cost.
Are there signs indicating that I need to hire blog writing services?
There definitely are. If you’re experiencing the tell-tale signs listed below, hiring outsourced blog ghost writers is the right step for you!
1. You can't keep your blog up-to-date
A blog for business can only be a useful part of your content marketing strategy when it is kept up-to-date. But if you're the one tasked to keep the blog updated, you know it’s not easy to do.
As your marketing to-do list gets longer, you might not have enough time to conceptualise, draft, and publish a new blog post entry regularly.
If this goes on, it might come to a point where your last blog entry was dated as far as one month back.
Missing a deadline once is forgivable. In the long run, not sticking to regularly scheduled blog content creation can hurt your search engine rankings and even turn off your readers.
When you find that you're having a hard time keeping your company blog up-to-date, it might be time to hire blog writing services to take over for you.
Having your blog writing outsourced ensures that you have a team dedicated to keeping your blog updated with relevant and engaging content.
You'll be sure to have new blog entries published regularly that'll keep your readers entertained.
2. You're running out of blog post ideas
When you started your brand's blog, it must've been easy to write articles. Because you started from scratch, you could write about any topic without worrying about overlaps.
But as your blog grows, you'll find it harder to write about new topics. It might even come to a point where you can no longer think of original content.
If you find that you're running out of blog post ideas, it might be high time to onboard SEO blog writing services to do the writing for you.
Professional blog ghost writers aren't only skilled with words. They're also creative with blog post ideas. When you have blog writing services maintaining your blog, you're ensured that each entry is original, unique, and value-adding.
3. You're Not Getting Enough Blog Page Visits
If there's one thing we want you to remember. it's this—valuable content such as those written on your blog is no use when your readers can't find it.
This is why writing blog entries optimised with search engine optimisation (SEO) strategies is essential now more than ever. Nowadays, many content marketing agencies tie SEO into their blog writing services.
If you think your blogs aren't getting as many readers to your page, consider hiring SEO blog writing services to help you out. They're experts at choosing the right keywords that'll help:
- Improve your blog's search rankings
- Increase the chances of your page being found by readers
4. You Can't Focus on Your Business
Blogging is an integral part of boosting your brand's online image. But it isn't as important when it starts to take away from your top priority—running your business.
When you hire blog writing services to take over your blog, you relieve yourself of many time-consuming tasks. This gives you more time to focus on your business' operations.
Do note that outsourcing blog ghost writers won't exempt you from all the work. You'll still need to do a few things such as:
- Give the writers a detailed explanation of your business
- Inform them of your blog strategy and goals
- Approve blog content marketing plans and drafts
This is far less work than you're supposedly doing if you're running your business and maintaining a blog at the same time.
If I outsource my blog writing services, who will be doing the actual writing?
When you avail of blog writing services, more often than not, a blog ghost writer will be the one who’ll do the writing for you.
What is a blog ghost writer?
A ghost writer writes content on behalf of someone else. What this means is anything a ghost writer produces—articles, speeches, letters—someone else can put their name on.
Simply put, a ghost writer crafts content that they won't be credited for.
So, if a ghost writer doesn't get to put their name on the content they write, who gets the credit for it?
Typically, the person or company that commissioned the work gains ownership of the piece—that’s you! As such, you get to edit and publish the content as you please.
What are the different types of ghost writing?
Back in the day, celebrity memoirs were the typical outputs you can expect from a ghost writer. Nowadays, there are many other types of ghost writing.
Here are examples of the different kinds of content ghost writers are being commissioned to write:
How does blog ghost writing work?
One of the most popular types of ghost writing is blog ghost writing. In blog ghost writing, you let a professional content writer craft articles in your business' name.
As a business owner, you may not have the luxury of time to populate your company blog regularly. While a blog may not be your company's number one priority, failing to keep it up-to-date may cost you some timely opportunities.
For example, you can use your company's blog for marketing. You can plan for posts that support your awareness, lead generation, and sales efforts online.
When you hire a ghost writer to manage your blog, you don't miss out on any of these opportunities. You get to build and maintain your online presence without compromising your brand's voice and persona.
Should my blog be written by a blog ghost writer?
While ghost writers can be an excellent help for your business' online presence, it doesn't always mean that you need to hire one straight away.
In fact, many businesses, big or small, are perfectly capable of managing their blogs all on their own. And if they can do it, you most definitely can, too.
However, note that writing and managing a blog can also get stressful. Things can get really hectic, especially if blogging isn't the only thing on your job description.
If you're not sure whether you need to hire a blog ghost writer, look out for these tell-tale signs:
- Your blogging to-do list doesn't seem to end
- Managing your blog is getting in the way of your other responsibilities
- Your posts aren't getting as much traffic as you hoped
- You're unable to keep a steady flow of content published on your blog
- You can't find the time to engage with your readers and interact with them in the comments section
If you're experiencing any of the signs mentioned above, it’s definitely time for you to turn over your blog to a blog ghost writer.
Where can I find blog ghost writers for my company blog?
You can hire a capable blog ghost writer from a reputable blog post writing service agency. At Ape-X SEO and PPC Services, we offer an array of blog ghost writing services that suit your business' many needs.
A professional blog ghost writer worth their salt can translate your messages into the language of your brand. They can craft blog entries that best advertise your business and engage the audience at the same time.
Plus, more and more blog ghost writers are experienced in Search Engine Optimisation (SEO). When your blogs are written with an SEO strategy, they're likely to appear in Google search listings which bring in website traffic.
Do you have any more questions about our blog writing services or blog ghost writers? We can help answer them! Contact us so we can discuss your business goals. Fancy a quick chat? Book a call and let's talk about how our SEO and blog ghost writing services can boost your company’s online presence.