Want to know how to create a content strategy for your brand's online presence? We've got you! Follow the five steps below, and you'll have a tailor-made digital content strategy in no time.
In this article:
Your 5-Step Guide to Crafting an Effective Content Strategy
Step 1: Set Your Goals
The first step in creating a successful digital content strategy is to set your goals. Ask yourself, "what do I want to achieve with my content?" Answering this question gives your plan a direction to follow.
Let's say your goal is to drive 2,000 visits to your website every month. Or get your website to page 1 on Google. Your content strategy should then prioritise content that encourages links to your site.
Setting goals also helps you determine Key Performance Indicators (KPIs). You can use these KPIs to determine whether your plans work later on.
Step 2: Identify Your Audience
An effective content strategy should cater to your customers. This makes identifying your target audience a critical step in developing an effective content strategy.
Researching your audience and their preferences—knowing who they are and what they search for—allows you to develop a strategy with relevant and valuable content.
You can get to know your audience by taking a look at the people who:
- Visit your website
- Send you inquiries
- Subscribe to your email list
- Follow your social media accounts
Segment your current audience based on their demographics—age, gender, location. You can also pinpoint the types of content they engage with the most.
Another way to identify your audience is to conduct market studies. Market researches give you an in-depth look at your industry, including your audience and competitors.
Conducting market research can be expensive, but doing so at least once a year is an investment worth considering, especially if you have the budget to do so.
Step 3: Audit Your Current Digital Assets
Doing an extensive audit of your current online assets is an integral part of creating your content and digital channel strategy.
For one, auditing helps you determine the content pieces that are already aligned with your goals. When you find them, you can simply recycle them back into your new content strategy (make sure you at least proofread them to ensure they're still relevant!).
Reviewing your current assets also helps you determine which pieces you need to improve on. This helps you further cut down on your to-do list once you've finalised your new content strategy.
Step 4: Create Your Content
Once you've determined your goal, identified your target audience, and audited your current digital assets, you can proceed to the next step—creating new content.
When brainstorming for new content ideas, make sure to keep your target audience in mind. Remember to align your content topics with those your customers are searching for. You can even consult a content writer for websites to help you!
Another point to remember is to execute content based on the platform you'll be publishing it in, whether it be for search or social advertising. This ensures that your content is optimised to fit the dimensions of a webpage or social media feed.
Step 5: Publish and Manage Your Content
An effective content strategy isn't just about creating infographics or blog posts that engage your audience. Content strategies should also account for how you and your team will be publishing and managing these pieces.
You can keep track of your pipeline by creating a content calendar. Update your content calendar regularly to ensure the timely deployment of each post.
Once you've drafted and proof-read your content, go ahead and upload it on your website or social media accounts. You can also consider subscribing to a content management system to help you draft, edit, and publish posts across different platforms.
An effective content strategy is the foundation of your brand's online presence. Mastering how to create a solid plan should then be a digital marketer's top skill. By following the five steps above, you'll be able to develop a successful digital content strategy that accomplishes your goals and ensures a return on your investment.
Need help developing a results-driven content strategy for your business? Connect with us, and we'll help you craft a plan that's tailor-fit for your brand's needs!
UP NEXT: What Is a Content Strategy?