Guest blogging is an easy and effective way to generate awareness for your brand and drive more traffic to your website. Read the article below and learn how you can start today!
In this article:
- What Is Guest Blogging?
- Does Guest Blogging Work?
- Should Your Business Start Guest Blogging?
- How Do I Start Guest Blogging?
- Where Can I Guest Blog?
Expand Your Online Reach and Drive More Traffic With Guest Blogging
What Is Guest Blogging?
Guest blogging is as simple as you writing an original blog post for someone else's website.
We know--it sounds crazy. Why get published on someone else's site when you can post it on your own page?
Guest blogging is a mutually-beneficial to the author (that's you!) and the publisher (that's the site you'll post on).
You see, posting on a high-traffic page gets you and your company's name out there. In return, the third-party website has relevant and high-quality content on their page!
This give-and-take exchange is what makes guest blogging one of the most low-cost yet useful tools you can have in your content marketing strategy.
Trivia: Guest blogging is also known in the industry as guest posting.
Does Guest Blogging Work?
You can bet your bottom dollar that guest blogging works!
The fact is that guest blogging is one of the quickest ways to establish yourself as an industry leader and build a network of links to your website.
It's so effective that according to Quora Creative, 3 out of 5 blogsites write at most 5 guest blogs every month.
Hubspot's State of Inbound Marketing also found that 52% of blog sites were able to capture leads through their frequent blogging and guest blogging.
What does this mean? Businesses invest in guest blogging because it delivers results in the most cost-efficient way--website traffic, high-converting leads, and company revenue.
Will Guest Blogging Help My Business?
Let's face it--today's digital landscape is cluttered. If you keep your content to yourself, you limit the number of people you can reach. You don't want that, right?
That's why we can't stress enough just how beneficial guest blogging is for any business. It's a quick and inexpensive way to get the word about you out there.
Here's what your business stands to gain when you add guest blogging to your content strategy:
Generate Brand Awareness
Writing a blog post for a third-party website introduces you to a whole different audience.
So many more eyeballs will be reading through your article. Use the opportunity to educate them about who you are and what your business offers.
Make your content engaging enough to catch your new audience's attention and hook them into asking questions about you!
Reinforce Your Industry Authority
Guest blogging is an excellent way to establish yourself as a thought leader in your industry.
Think about it--it's every journalist's dream to have their article featured on the front page of The New York Times and The Sydney Morning Herald.
These prestigious papers only publish content from the most reliable sources. If they publish your article, then you are a credible and reliable source.
It's the same with guest blogging. When readers see that trustworthy pages cite you as a contributing author, they'll put their trust in you and what you have to say.
But don't just take our word for it! According to OptinMonster, a whopping 63% of readers find blogs more credible when they feature multiple contributing authors.
Another way to look at guest blogging is to see it as a form of good PR that benefits you and the third-party website!
Drive Website Traffic
Getting your blog featured on a top-ranking website isn't just about reaching new people on a different platform.
A website can only support a business if it brings in high-converting leads. And you can's have prospects or leads without website traffic.
This is where guest blogging comes in. Expanding your reach increases the chances of driving more traffic to your website.
According to Foundr, companies that have guest blogging in their content strategy can expect a 20% bump in traffic within 3 months.
Of course, this goes without saying that your guest post should pique the audience's interest.
Remember, when you write engaging and relevant content, the traffic will come. Anything less than impressive should be kept in your DRAFTS folder.
Grow Your Backlink Network
Third-party sites that allow guest blogging will often let you leave a link or two in your article or author profile.
Don't take this part for granted! Adding links that lead to your site is a great way to grow your backlink network.
Not only will making full use of these links drive even more traffic to your website. It will also benefit your SEO strategy.
Google loves pages with a ton of relevant backlinks. You see, these backlinks make your content easy to find and index on the web. The backlinks also make Google believe that your site is credible enough to be referenced by other high-traffic pages.
Improve Your SEO Ranking
Guest blogging and search engine optimisation (SEO) go hand-in-hand. Every time you write a guest post for a third-party site, do them and yourself a favour by optimising your piece for search.
Doing so will bring more traffic to their website and, at the same time, get more readers to your content. If all goes well, those eyeballs will turn into actual clicks that will end up as sales.
How Do I Start Guest Blogging?
So, you're ready to start guest blogging? All you need to do is follow the five simple steps below:
- Set Your Goals
- Research Your Readers
- Find Opportunities
- Pitch Your Piece
- Track Your Results
Set Your Goals
All marketing campaigns and efforts should have goals. If you don't set goals beforehand, you won't be able to determine your ROI.
The same holds true for guest blogging. Setting goals will give your guest blog strategy a tangible direction.
Most guest blogging strategies aspire to achieve these goals:
- Grow brand awareness
- Drive website traffic
- Generate high-converting leads
- Reinforce industry authority
You can choose one or a combination of a few for your guest blogging campaign. These goals will help you determine the blog format you'll publish, narrow down the topic you'll write about, and even decide which sites you'll guest blog for.
Research Your Readers
After setting your goals, the next step in guest blogging is to understand your audience. Here's what you need to know about them:
- Who are they?
- What do they like to read about?
- What do they NOT want to read about?
- Where are they reading it from?
Answering these questions fine-tune your guest blogging strategy. It also ensures that the content you'll publish on a third-party website gets read.
Knowing your audience isn't that hard. You likely already have the information you need to profile your readers.
Don't believe us?
Take a look at your website and identify which pages get the most traffic. Review your social media platforms and see which posts have the most engagements. These will give you clues as to what your readers like and don't like.
Once you've set your goals and done your market research, it's time to look for guest blogging opportunities.
When looking for websites to pitch your guest blogs to, consider these three key things:
- The site should be in the same industry as your business,
- The site is active and up-to-date, and
- The site has an engaged audience.
Don't just write a guest post for any site that accepts your kind of content. Your approach to guest blogging should be strategic.
For example, you don't want to invest too much time and effort into a piece that'll go on a website that doesn't get that much traffic to begin with. More importantly, the third-party website you guest blog for will definitely affect your reputation, so vetting each and every site is crucial.
You can look for guest blogging opportunities right on Google. Just type the following terms on the search bar:
- [your industry] + "be a contributor"
- [your industry] + “contribute”
- [your industry] + “guest post”
- [your industry] + “guest blog”
- [your industry] + "submit a guest post"
- [your industry] + "write for us"
Keying-in these searches should lead you to websites in your industry that accept guest blogs. Check out each one and look at which website best suits your guest blogging goals.
Prepare For The Pitch
After narrowing down the websites you'll want to guest post for, you can start prepping your pitch piece.
When you write blog posts for your website, you're free to control everything about it--the tone, direction, subject, etc.
But for guest blogs, you'll have to consider your target website's content, too.
When guest blogging, you have to strike a balance between your branding and the target site's content.
The topic of your guest post should be something your own audience and the third-party website's audience is interested in.
Make sure to review the following things about your chosen third-party sites:
- Who do they write for?
- What kind of content do they publish?
- What do their published guest blogs look like?
- Which guest posts get the most traction?
Use the website's original content and previous guest posts as guides when conceptualising your own piece. Just don't forget to lose your brand's voice and tone when writing your article!
Pitch Your Piece
So you've thought about your content and you're ready to pitch it to your target website. The best way to "sell it" to that third-party website is via a guest blog pitch email.
Your email has eight parts:
- Subject Line - You can get creative with this one, but make sure you mention "Guest Post" or "Guest Blog Contribution" somewhere there.
- Greetings - Start your email with a simple "Hi, [name]!" As much as possible, address your letter to an actual person.
- Introduction - Give your recipient information about who you are or what company you're working for.
- Reason for the email - Tell your recipient why you're emailing them--ask to be featured as a contributing writer.
- Suggested topics or titles - List down the blog topics you can write about. Limit this to three suggestions at most.
- Link to your website or previous works - Provide a link to your website or online portfolio.
- Sign-off - End your email with a simple "Thank You" or "Best" and enlist your contact details.
Here's an example of an effective guest post email pitch you can use:
This is Jane Doe, the Founder and CEO of ABC Marketing Agency.
I'm emailing you to check whether you're accepting content from guest bloggers on your website, 123 Marketing Pros.
As a budding content marketing agency, we are working on growing our reach by crafting and publishing engaging content for our prospects. I believe writing for your website will benefit both our companies. My work has already been featured in XYZ Newspaper and DigitalAdvertising.com to name a few.
If you are accepting guest contributions on your website, I'd be happy to write about the following topics or titles:
- Content Title #1
- Content Title #2
- Content Title #3
I'd be glad to talk about these proposed titles with you should you want to go in a different direction.
I look forward to your reply. Feel free to reach out should you have any questions.
Founder and CEO, ABC Marketing Agency
Track Your Results
When all goes well, your target website publishes your guest post and you now have access to a new audience.
The next step is to see whether your post is delivering on your goals.
Link your website to a traffic tracker like Google Analytics, Matomo, and Woopra. Check on the traffic that your guest post is delivering to your site.
With that, you know now the basics to help you start your guest blogging strategy. Because every company is different, your guest posting strategy should be made to fit your business goals. So don't be afraid to experiment and learn as you go!
Need help adding some oomph to your blog content? Contact us today, and let's talk about how to make the most out of your company blog posts!