If you’re still on the fence about hiring local search engine optimisation services in Brisbane to help with your SEO content strategy, we can understand that. It’s hard to hand over the reins of your digital content to an SEO copywriting company in Brisbane.
But don’t fret! In this article, we’ll remind you why outsourcing your local search engine optimisation services is beneficial for your business. Then, we'll give you a few tips and tricks to help you spot and vet prospective agencies worth talking to.
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Here are 4 Reasons to Hire Local SEO Services In Brisbane
1. Unlock Professional SEO Knowledge and Skills
Businesses that do search engine optimisation (SEO) on their own aren't always successful. The reason is simple—they lack in-depth SEO knowledge.
Hiring professionals means you'll be able to leverage their SEO knowledge and skills. They're the pros! They do it every day and for a range of clients in different industries.
Even if you may have a bit of SEO content writing and know-how, an established Brisbane SEO agency's knowledge in search optimisation is second to none. They're the experts who can deliver on your business objectives.
2. Gain Access to Advanced SEO Strategies, Techniques, and Tools
If you're going to optimise your website for search on your own, you'll wonder how to start. Most SEO how-to's on Google will tell you to do a keyword search.
This leads you to another question—what tools do I need to start researching keywords?
There are tons of tools out there that offer keyword research and SEO audit functions. So, how do you choose the best one?
The list of questions goes on like this throughout pretty much every step of SEO and gets tiring and confusing fast if you're unfamiliar with it.
If you work with a skilled SEO agency, you won't have to go through all these steps.
Experienced SEO agencies use the latest tools and techniques to get the job done.
They're also privy to advanced SEO strategies which they can implement in your website!
Professional SEO agencies also have a set of tools that allows them to pinpoint and track the best keywords for your website.
This ensures that the SEO strategy you'll implement is accurate, data-driven, and results-oriented.
3. Increase Your Website Traffic
Even the best website content is useless if its target audience doesn't find it.
Hiring professional, local search engine optimisation services in Brisbane ensures that this doesn't happen to your content.
A seasoned SEO company's most basic service is to improve your website's visibility on Google. Upon hiring them, you should be able to see an uptake in your website's traffic and conversions.
When you do SEO on your own, you can't guarantee results that are as good as what search optimisation companies can do.
4. Save on Time and Expenses
At the end of the day, working with a seasoned SEO agency means one less thing you have to do in a day.
You can use your free time more productively by focusing on running your business.
Working with best local SEO company in Brisbane saves you on expenses, too!
You don't have to spend on SEO tools and training for your employees. Instead, you can use the budget to find a reputable SEO company that can do the work for you.
RELATED: Is SEO Still Important in 2020?
5 Hard-Hitting Things to Ask Before You Hire an SEO Copywriting Company in Brisbane
At this point, we hope you’re more open to the idea of hiring local search engine optimisation services in Brisbane to help you optimise your web content.
As you narrow down your prospective agencies, take note of the five questions below. Make sure to ask the SEO copywriting company these hard-hitting questions before you make your decision.
1. Have you worked with other brands in our industry?
This question looks into the SEO content marketing agency's experience.
If they say yes, you can trust that they know which kinds of content deliver results in your industry, whether it be higher search engine rankings, website traffic, or online sales!
More than that, they'll be able to expertly execute the content given that they've had first-hand experience doing so.
If they say no, don't be disheartened!
Prior experience in the industry is just one of the many factors to consider before hiring them.
In fact, if an agency says that your brand will be the first time they'll handle a business in your specific industry, take it as an opportunity to see what they're capable of!
If the agency is willing, you can ask them to pitch sample SEO web content based on your specific goals.
Working with an agency that's new to your industry will also give you an outsider's view of your business.
Having a fresh pair of eyes might be what your brand needs to revamp your content strategy.
2. How many people from your agency will we be working with?
This question helps you gauge how attentive the agency will be to your needs.
Ask them how many strategists, copywriters, graphic designers, data analysts, and account managers will be working on your brand.
If the agency is willing to dedicate a team of content creators for your brand, you can expect turn-around time for your assets to be much quicker.
Meanwhile, a smaller group could mean having to wait a little longer to get updates on the deliverables in the pipeline.
3. What tools does your agency use in crafting, publishing, and analysing content?
This question looks into the SEO content marketing agency's expertise.
You'll know that an SEO agency is worth their salt when they're able to give you a comprehensive list of website, social media, and SEO analytics tools under their belt.
For example, at Ape-X we provide a comprehensive and free SEO audit for anyone who wants their site checked out!
Aside from analytics tools, you also want to check if they use any marketing optimisation software or content management systems (CMS).
If they don't know how to use your tools, ask if they're open to learning to use them.
Don't dismiss the agency right away if you find that they don't have the latest digital marketing software at their disposal!
Instead, ask them why they prefer their current software and how they use it. This way, you get a better understanding of how your prospective partner agency will manage your content.
RELATED: What Is a Content Strategy?
4. What metrics do you use to determine the content's success?
This question helps gauge whether the agency can deliver on its promises.
Tell your agency about the specific business goals you want to achieve with your website content.
Afterwards, ask them to propose a plan and describe how they'll measure the campaign's performance.
Will they be giving you your Facebook page's weekly engagement rate? Are they planning on telling you how much traffic your website garnered for a specific month? Will they give you an update on how much sales your pay-per-click (PPC) ads delivered?
Knowing which metrics your agency will track can help you see if their proposal worked. This will also tell you whether or not the agency can make the most out of your budget.
Remember, the metrics that the agency indicates should be able to measure how close you are to achieving your business goals.
If the agency doesn't know how to benchmark and evaluate their own proposed strategy, you most definitely won't be able to get a return on your investment!
5. Do you have case studies about your work with past clients?
This question looks into the SEO content marketing agency's track record.
Asking for the agency’s portfolio helps you see which brands they've worked with and how effective their previous SEO and PPC strategies have been.
Knowing the agency's success rates also assures you that they know what they're doing.
Looking through your prospective agency's portfolio also assures you that they don't just recycle content for every client.
This way, you know that what you'll get from them is a strategy that's tailor-made for your brand's objectives!
SEO is a challenging optimisation technique that's hard to learn and implement in a short period. You don't have to go through all the trouble only to see it deliver subpar results later. Consider hiring an experienced, local search engine optimisation services in Brisbane today, and let them do what they do best for you!
But before hiring an SEO copywriting company in Brisbane to help you with your digital marketing needs, make sure to vet them properly. Check if they provide decent answers to the five questions we’ve listed. This way, you get to work with the best agency that best suits your brand and give you the best return on your investment.
Looking for an SEO copywriting company in Brisbane to help you boost your site's search rankings? Look no further than Ape-X. We'd also love to help you plan, execute, and monitor your next winning SEO content marketing strategy with our local search engine optimisation services.
Book a call to get started!