How to Create Better Product Pages for Your eCommerce Store

Do you want to know how to create better product pages for your eCommerce store? Read this article and learn to do just that in five easy-to-follow steps!

In this article:

Step 1: Keep the Page Clean

Step 2: Write Hardworking Copy

Step 3: Use Clear Product Photos

Step 4: Show Product Options

Step 5: Add a Call-To-Action

5 Steps to Create Better Product Pages for Your Ecommerce Store

Step 1: Keep the Page Clean

The problem with most eCommerce pages nowadays is they’re way too cluttered. Dense walls of text and unnecessary functionality bar customers from hitting add to cart and checkout.

Create better product pages for your eCommerce store by keeping your landing pages clean.

While it’s vital to add customer reviews and product recommendations on your page, make sure they don’t take away from your customer’s experience.

If you’re having a hard time keeping your eCommerce page simple, try narrowing down your functions to the following:

  • Shopping cart
  • Checkout module
  • Product descriptions with photos
  • Call-To-Action buttons
  • Customer support
  • Privacy and security policy

Step 2: Write Hardworking Copy

Having a user-friendly and straightforward landing page isn’t enough to entice your online customers to buy. Your page should have product descriptions that sell.

The copy—product descriptions, colour variations, customer reviews—has to be top-quality. The explanations you add have to be hardworking such that they help your customers decide on whether they will buy the product.

Like most sales copy, keep your descriptions concise and engaging. Use bullets so customers can breeze through your product descriptions. Highlight the unique selling points of the product to keep customers enticed.

When writing product descriptions, make sure to indicate the following information below:

  • Price
  • Sizes and colours
  • Product availability
  • Payment methods
  • Shipping methods
Product Page Descriptions | Ape-X, Content Writing & SEO

Step 3: Use Clear Product Photos

Posting clear product photos are crucial to any eCommerce page. Adding pictures of the actual product help you gain your customer’s trust. And when customer’s trust what they’re seeing, they’ll likely buy it.

If you’re setting up your eCommerce page, make sure to invest in good product photography. Look for a photographer or a studio that specialises in product photography. Instruct them to get shots of your product in multiple views, too.

Uploading multi-view shots of your product on your eCommerce page also gives your customers a complete picture of your product. It’s a way for you to be transparent with your customers or, as the kids say nowadays, “pics or it didn’t happen.”

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Step 4: Show Product Options

Another way to create better product pages for your eCommerce store is to show product options. For example, if the shirt in your catalogue comes in three different colours, make sure your customers see that on the page.

One of the most essential product options you should include in your eCommerce store is sizing. When applicable, make sure you show the size options available for the product you’re selling. This way, you can capture a broader market when you show all your product’s available sizes.

Step 5: Add a Call-To-Action

When it comes to eCommerce pages, ambiguity and confusion can kill a sale. Having said this, make sure you set up your Call-To-Action (CTA) buttons—Add to Cart and Checkout—as clearly as possible.

Remember, online shoppers already have their eye on buttons. You have to make sure that the buttons are there for them to click.

Here are some things you can do to make your CTA buttons stand out:

  • Use an eye-catching colour
  • Size the button sensibly
  • Keep CTA copy short and straightforward
  • Use action words


With these five steps, you now know how to create better product pages for your eCommerce store. Start with a simple design, and make sure to prioritise the most critical eCommerce functions. Accompany multi-view product photos with a hardworking copy to keep customers hooked. Lastly, close the sale by making CTA buttons the obvious next step.

Do you need help with the better product pages of your eCommerce store? Don’t fret - Ape-X is here to help. Contact us and let’s start optimising your product pages to maximise your online sales today!


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