Itching to know how to get backlinks for your website? Follow the six steps in this article to help build backlinks into your webpages today!
What is a backlink? Backlinks are links from third-party webpages that link to your own. Having other pages link back to your own help you rank higher on search engines and drives traffic to your site.
In this article:
- Step 1: Identify Your Main Competitor
- Step 2: Look for Your Competitor's Official Website
- Step 3: Search Your Competitor's URL in the Backlink Checker
- Step 4: Identify the Websites That Link to Your Competitor's Page
- Step 5: Write Better Versions of Your Competitor's Top Articles
- Step 6: Email Your Better Article to the Pages Your Competition Is Writing On
How to Get Free Backlinks for Your Website in 6 Easy Steps
Step 1: Identify Your Main Competitor
If you want to know how to get free backlinks for your website, you first have to figure out who your main competitor is. The question is, why?
Because you and your competitor are working in the same industry, you'll likely be talking about the same topics online to the same people. So, you're not just haggling for the same customers. You're also fishing from the same pool of backlinks.
Knowing which websites link back to your competitor helps you identify which pages find your competitor authoritative. You'll want to make sure these websites find your page trustworthy, too.
Here are things you can do to find out who your top competitors are:
- Conduct market research
- Ask your customers
- Join online communities or forums
- Do a keyword or trend search
Step 2: Look for Your Competitor's Official Website
After you've determined who your top competitor is, run their name through an online search engine. If your competitor's name is unique enough, their official website will likely appear on top of the search list.
Click on the link to check if it leads to your competitor's website. If it doesn't, go back to the search listings and click on the next entry until you find the right one.
When you've found the right URL to your competitor's website, copy it by clicking Ctrl+C or ⌘+C if you're a Windows or Mac user, respectively. Hang onto this link and move onto the next step.
Step 3: Search Your Competitor's URL in a Backlink Checker
Once you've found the correct URL to your competitor's official website, run it through a free backlink checker online.
What's a backlink checker? It's an online search engine like Google or Bing that checks which pages link back to your competitor's URL.
Here's a list of free backlink checkers you can use to see which websites link back to your competitor's page:
Once you've chosen a backlink checker you're comfortable with, paste your competitor's website URL into the backlink checker's search engine. Do this by clicking the Ctrl+V or ⌘+V on your keyboard if you're a Windows or Mac user, respectively.
Step 4: Identify the Websites That Link to Your Competitor's Page
As soon as you've pasted the URL into the backlink checker's search engine, hit the submit button and let the page load completely.
Once the page is completely loaded, you'll want to take note of the following information:
- Names of the websites that link to your competitor's page
- Specific competitor URLs that these websites link to
- You'll use these two pieces of information in separate steps.
Step 5: Write Better Versions of Your Competitor's Top Articles
Once you've keyed in the URL of your competitor's website in the backlink checker's search engine, take a look at the specific competitor URLs that other sites link to.
These URLs likely link to the most popular pages on your competitor's website. Open each one and determine which topics these articles or blog entries cover.
This next step is probably the second most crucial part in building backlinks into your own company's online content: take inspiration from the most linked pages of your competitor's website and write better versions of them.
In short, take inspiration from your competitor's most-cited articles and rewrite them for your website. Here are ways you can write better versions of your competitor's most-cited articles:
- Bump up the wordcount with value-adding information and turn it into long-form content
- Turn their articles into or shareable infographics
- Update the keywords you're competitor is using
- Use headers and subtexts to format your rewritten article
- Add images or relevant multimedia in your version
Tip: Never attempt to plagiarise your competitor's work. Make sure that when you rewrite their article for your website, you add your own spin to it. For example, you can focus on the same topic, but make sure the flow and information are entirely your own. Otherwise, your efforts may backfire not just on your website, but also on your company's reputation.
Step 6: Email Your Better Article to the Pages Your Competition Is Writing On
Once you've written content that can rival your competitor's most-cited article, publish it on your own page. Give it a compelling meta description and an eye-catching title so it'll rank high on search engines and get clicked by readers.
Perhaps this next step is the most important way on how you can get free backlinks to your website:
Remember taking note of the names of the websites that linked to your competitor's page? You'll need to contact them and ask them to consider your article instead of (or in addition to) your competition.
You can do this by sending them a custom email. Be professional - don't belittle your competitors. Instead focus on the additional quality you've brought to the topic, either because of the value-adding information you've put into it or because your article is more up-to-date.
If these websites like your article enough, they'll add your link to their own content. And with that, you have a free backlink to your site.
Tip: Don't just contact one website. Reach out to as many sites as possible so that you can build up your backlinks.
With these six steps, you now know how to get free backlinks to your website. Don't be discouraged when none of the sites you contact links back to you. It's all part of the process. Remember, building backlinks takes time and effort. It can be painstaking at times, but its benefits are definitely worth it. With a good network of backlinks on your page, you'll be able to build authority, rank higher on search engines, and garner more traffic on your page.
Have you tried getting free backlinks for your website with these steps?
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