Want to find out how to get your website on page one of Google search? Read this article to know three fundamental tips you can practice so your page can earn the prime spot on the Google search engine.
In this article:
- Focus on Niche Topics
- Write Content Around Long-Tail Keywords
- Build a Network of Backlinks
3 Useful Tips on How to Get Your Website on Page One of Google
Why is it important to be on the first page of Google?
Getting your website to appear on the first page of Google has a lot of benefits. But what it all boils down to is this – the higher up your business appears, the more website traffic you'll get. More traffic on your website increases the likelihood of customer conversion.
Learning how to be first on the Google search engine also gets you immediate site exposure. It'll make your website look like the authority in the subject your readers searched for.
Without further ado, let's have a look how to get there:
1. Focus on Niche Topics
Learning how to get your website on page one of Google starts with focusing your web content on niche topics. This is especially important when you're a start-up business that's just starting out on the web.
As a small business owner, you might be struggling with little to almost no digital presence. This makes it hard to compete with larger organizations that likely already dominate many of the same topics you're planning to use.
Crafting a content strategy based on niche topics helps you make a name for your brand online much quicker. Think of it as becoming a big fish in a small pond, where you're trying to be the authority in a highly specific topic.
Doing so might sound easy at first, but focusing your website content writing on niche topics might require you to shift your business focus, too. For example, instead of promoting your business as a social media management agency, you might want to drill down to something more specific such as a "Facebook brand page management."
Ranking for niche topics isn't just more realistic. It'll also likely be more cost-effective, especially if your goal is to rank high up on the Google search engine right away.
2. Write Content Around Long-Tail Keywords
Long-tail keywords are a combination of three to four (or more) keywords strung together to refer to a specific topic. Anchoring your website's SEO strategy on long-tail keywords is an effective way to get your website on page one of Google.
Because they point to a more specific topic, you can assume that the people who key it in on Google have high search intent which produces higher conversion rates. These are the people who are much easier to sell to so long as you get them on your page.
Building your content around one long-tail keyword might not give you a lot of website traffic. As such, focusing on just that one long-tail keyword won't be able to help you climb to the top of Google search listing.
Try this instead: craft your content strategy around a core number of long-tailed keywords. When combined, the traffic they can deliver to your page will add up. And when Google notices your site raking in traffic share, it'll slowly bump you to the top of its listing.
3. Build a Network of Backlinks
Understanding how to get your website on page one of Google entails building a reliable network of backlinks for your blog posts. It all has to do with how Google ranks webpages.
Google will rank your website based on a variety of factors. One such factor is your page's authority on a specific topic.
The way Google does this is it counts how many other pages link back to your own, also known as backlinks. When Google sees that a lot of other pages links back to your own, it'll assume you're a primary source of information and deem you authoritative.
To build a network of backlinks around your content, do an in-depth review of your competitor's pages. Use backlink checkers like Ubersuggest and Ahrefs to see where your competitor's pages get their backlinks from and determine which articles they link back to.
You can then start writing better versions of these articles for your own website. Once you've rewritten these articles, reach out to the same sites that linked back to your competitor's pages and share your improved articles with them. If they find that your content is of more value, you'll be able to earn a backlink from them.
With that, you now know how to get your website on page one of Google. Even with these three tips, getting a guaranteed Google page one ranking takes a lot of work and dedication. Be patient! Stick to developing content around a niche topic. This combined with a core group of long-tail keywords, and you'll be reaping the benefits of ranking first on search engines in no time.
Want to learn more about how you can get your website to the top of Google search listings? Talk to us today, and we can tell you about the best SEO strategies that fit your company's online presence and business goals!