Website Rankings: A Quick-Start Guide to Track and Increase Website Ranking and Traffic For Your Business

Knowing how to track your website rankings is key to a high-performing website. If you don’t know how to do that, don’t fret as we’re here to help! Read on to get our five-step guide to tracking your page's performance now! We’ll even give you tips on how you can increase website ranking and traffic to your page.

Follow These 5 Steps So You Can Start Tracking Your Website Rankings

Step 1: Set up Your Website for Search Engine Optimisation (SEO)

You won't be able to track your website's rankings without setting it up for search engine optimisation (SEO).

SEO is a strategy that aims to improve your website traffic rankings on search engines. When your website has a sound SEO setup, it's chances of appearing higher up on search listings increases. This also makes it easier for your readers to find your content organically.

Part of setting up your website for SEO includes integrating keywords into your website content or copy. By complete coincidence, this is what we do! If you need help crafting and implementing an SEO strategy for your website, don't hesitate to contact us here at Ape-X.

three circles with the words 'ranking' 'content' 'seo' in them that connect to another circle with the word 'seo'

Step 2: Link Your Page to a Website Tracking Tool

After implementing an SEO strategy on your website that's aligned with your business goals, you then have to link your page to a tracking tool.

Tracking tools collect relevant data points such as clicks, visits, and conversions that you can use to make business decisions later on.

Here's a list of online tools you can use to track the analytics of your website:

TIP: Some tools have features you'll have to pay for to use. Before settling for anything, try and see if they offer trial runs. This way, you can minimise your expenses and make the most out of your tools.

Step 3: Watch Your Website's Organic Traffic

As soon as you've linked your website to a tracking tool, you can start watching out for the organic traffic brought in by the keywords you used.

Look out for the keywords that deliver the most organic traffic. Take note of these keywords and try creating more content that centres around them.

Don't lose hope on the keywords that deliver only a small amount of organic traffic. Low ranking keywords actually pose as an opportunity for you to own and rank high in. Write better content that uses these keywords so you can build authority for them over time.

RELATED: How to Get Free Backlinks for Your Website

man drawing an upward arrow in the air with the words 'conversion rate'

Step 4: Monitor Your Online Conversions

You can also track your website rankings by monitoring your online conversions.

Online conversions are any action—subscribes, sign-ups, downloads—your readers do while on browsing through your page. By linking your page to a website tracker, you can monitor which actions were most performed on your site.

Capitalising on the conversions that are most activated can boost your online efforts and help you meet your business goals. Meanwhile, you can also work on optimising the conversions that don't get that many engagements.

Step 5: Track Your Website Rankings

Connecting your website to a tracking tool can also help you determine your website rankings. 

Depending on the tool you're using, you'll be able to see how well your website fares versus other pages that are ranking for the same keywords.

If your website is ranking above your competitors, good for you! Keep doing what you're doing and continue tracking your website's performance.

But if your site's performing way below your competitors' pages, don't fret. Use the data your tool is collecting to make adjustments to your website content and SEO strategy.

Now that you know how to track your website rankings, you should be able to see where you stand.

If you line where you are now--great! But if you don’t and would like to climb up on the search engine results page (SERPs), keep reading!

4 Simple Ways You Can Increase Website Ranking and Traffic

1. Implement a Search Engine Optimisation Strategy

Search Engine Optimisation (SEO) is the practice of optimising your content so it can be ranked by search engines and found by your target audience.

Implementing a sound SEO strategy for your content helps get your website on page 1 of Google. When your website is on Google’s top searches, chances are you’ll be the first thing people click on.

Having an SEO strategy tied to your overall digital marketing plan hits two birds with one stone. It improves website rankings on search engines which ultimately leads to website traffic growth.      

2. Use Social Platforms to Drive Web Traffic

Leveraging on the power of social media is another excellent way to increase your website traffic for free.      

Don’t just use your social media pages on Facebook, Twitter, Instagram, and LinkedIn to promote content. Add a call to action on every post that’ll lead fans to your website!

While this is most effective when you already have a massive following on your social media accounts, you can begin developing this social media strategy even with a small fanbase.

 RELATED: How to Simplify Your Social Media Marketing for Better Results

side veiw of a content writer typing on a laptop

3. Get Started on a Blog

Blogs aren’t just for the everyday blogger anymore! There are benefits you’ll miss out on if you don’t start a blog for your business

Blogs are an excellent way for you to connect with your customers. Writing about relevant, meaningful, and value-adding content is a great way to attract readers and encourage website traffic growth. 

Blog entries are the ideal way for you to incorporate SEO keywords into your website content. Ranking well on both short- and long-tail keywords helps you increase your website traffic organically. 

Search engines like Google love it when websites provide fresh content to their readers. So, having a regularly updated blog convinces Google that you’re content timely, which encourages it to bump your site to the top of search results.

4. Build a Network of Backlinks

Having a credible network of third-party websites link back to your own tells Google that your page is timely and credible. So if you want to know how to increase website ranking and traffic for free, you have to get started on those backlinks. 

RELATED: How to Get Free Backlinks for Your Website 

Credibility isn’t the only benefit of having a sizeable number of equally-reliable websites link to your own. By establishing backlinks with other websites, you also get a share of their web traffic.

Key Takeaways

By now, you should have a working idea on how you can track your website rankings. Tracking the number of visitors, clicks, and conversions on your page is a great way to improve your overall website's performance. 

You should now be more familiar with ways to increase website ranking and traffic of your page. As with many marketing efforts, these methods are long-term investments. It might take time to garner sizeable website visits and improved search rankings. However, the long wait is well worth the benefits in the future.

With a well-performing and high-ranking website in your marketing strategy, you're this much closer to achieving your business goals and getting a return on your investment.

Need help increasing your website’s search ranking and traffic volume? We can help! Contact us today, and let’s talk about how we can optimise your website for maximum traffic conversion!