Search Engine Optimisation Strategies: Elements, Tips, and Hacks!

A lot goes into making effective search engine optimisation strategies. This can make them quite complicated to do. If you're new to the world of SEO, focus your energy on these essential elements and tips so you can learn how to get your website on page one of Google!


The 6 Essential Elements of Search Engine Optimisation


1. Content

Content is, without a doubt, the immovable foundation of all search engine optimisation strategies. And no, it's not just about having A LOT of content published on your site.

The content you offer on your website, blog, or product page should be value-adding to your readers.

To check whether your current content is value-adding to your audience, audit all your assets and see if they satisfy these four questions:

  • Does my content educate my audience about a specific or niche topic?
  • Is my website answer my target market's frequently asked questions?
  • Do my articles provide solutions to my audience's problems?
  • Is my content able to give readers more but necessary information about specific topics?

If you answered yes to all the questions above, congratulations! On the flip side, don't beat yourself up too hard if you said no to a few of them.

old typewriter with paper that says 'write something'

It takes time and practice to build a bedrock of content that's both value-adding and engaging. But once you've made it, your audience will definitely click for more!

Tip: If you're having a hard time crafting value-adding content that engages your audience, try seeking the help of a website content writer.


2. Keywords

Search engine optimisation strategies are useless without the right keywords.

For one, using the right keywords can help you stand out in your industry. Also, ranking for keywords that reflect what your target market searches for, also known as user intent, leads people straight to your content.

The only way to arrive at the right keywords is to do extensive keyword research. Make sure you've nailed those keywords before you start thinking of a content strategy.

Trust us, doing it in this order, keyword research then content strategy, helps speed up your pipeline later on.


3. Backlinks

Ever heard of word-of-mouth marketing (WOMM)? It's a powerful marketing strategy based on the recommendation of your peers, family, and friends.

Here's an example: You're more likely to try something new if your best friend recommended it to you, right? And if you found a new brand online, wouldn't your first instinct be to find someone you know that's tried it?

Now, do you see the power of WOMM? Imagine if you could harness that kind of energy onto your website. This is where backlinks come in.

You can think about backlinks as the search engine's version of WOMM. Having a network of reputable websites linking back to your own page adds to your page's own credibility. It's as if those pages are recommending their visitors to go to yours!

Click here to learn more about how you can build a network of backlinks for your website.


4. Mobile Optimisation

mobile phone browsing

Today's search engine optimisation strategies should always make room for mobile optimisation. If your website isn't calibrated to fit and function on a smartphone screen, you should get started!

It's true that people still sit down in front of their computer, open a web browser, and key in their queries there. But the use of mobile phones is on the rise and has been climbing since 2015.

Statista further forecasts that by the end of 2020, there'll be 4.78 billion users around the globe!

Remember, don't put all your eggs into the mobile SEO basket! Searches via desktops and laptops are still a sizeable driver of website traffic. Just make sure your search engine optimisation strategies make room for both devices.


5. Crawl and Index

Websites can't just look clean and polished on the outside. Their back-end codes should be squeaky clean, too. If not, search engines won't be able to crawl through your website and index pages in them that are relevant to a person's search query.

Have we lost you? Here's a quick intro to SEO crawling and indexing.

Crawling determines how easy it is for Google to search through your website without any hindrances. The easier it is for Google bots to move around your site, the better your web page ranking will be.

Indexing happens after Google crawls through your website. When Google indexes your pages, it's in the running to be displayed to users that search for queries related to the information on those pages.


6. User Experience

SEO and user experience (UX) should always go hand-in-hand.

You can think about it this way. Businesses implement search engine optimisation strategies, so Google, Yahoo, and Bing can easily crawl through their webpages.

UX, on the other hand, caters to your target audience. A website built with user experience in mind ensures that your visitors have a smooth and intuitive time navigating through your website.


How to Get Your Website on Page One of Google

google search engine

Getting your website to appear on the first page of Google has a lot of benefits. But what it all boils down to is this – the higher up your business appears, the more website traffic you'll get. 

More traffic on your website increases the likelihood of customer conversion.

Learning how to be first on the Google search engine also gets you immediate site exposure. It'll make your website look like the authority in the subject your readers searched for.

Without further ado, let's have a look how to get there.


Focus on Niche Topics

Learning how to get your website on page one of Google starts with focusing your web content on niche topics. This is especially important when you're a start-up business that's just starting out on the web.

As a small business owner, you might be struggling with little to almost no digital presence. This makes it hard to compete with larger organizations that likely already dominate many of the same topics you're planning to use.

Crafting a content strategy based on niche topics helps you make a name for your brand online much quicker. Think of it as becoming a big fish in a small pond, where you're trying to be the authority in a highly specific topic.

Doing so might sound easy at first, but focusing your website content writing on niche topics might require you to shift your business focus, too. For example, instead of promoting your business as a social media management agency, you might want to drill down to something more specific such as a "Facebook brand page management."

Ranking for niche topics isn't just more realistic. It'll also likely be more cost-effective, especially if your goal is to rank high up on the Google search engine right away.

Group of marketing professionals working at a wooden table


Write Content Around Long-Tail Keywords

Long-tail keywords are a combination of three to four (or more) keywords strung together to refer to a specific topic. Anchoring your website's SEO strategy on long-tail keywords is an effective way to get your website on page one of Google.

Because they point to a more specific topic, you can assume that the people who key it in on Google have high search intent which produces higher conversion rates. These are the people who are much easier to sell to so long as you get them on your page.

Building your content around one long-tail keyword might not give you a lot of website traffic. As such, focusing on just that one long-tail keyword won't be able to help you climb to the top of Google search listing.

Try this instead: craft your content strategy around a core number of long-tailed keywords. When combined, the traffic they can deliver to your page will add up. And when Google notices your site raking in traffic share, it'll slowly bump you to the top of its listing.


Build a Network of Backlinks

Understanding how to get your website on page one of Google entails building a reliable network of backlinks for your blog posts. It all has to do with how Google ranks webpages.

Google will rank your website based on a variety of factors. One such factor is your page's authority on a specific topic.

The way Google does this is it counts how many other pages link back to your own, also known as backlinks. When Google sees that a lot of other pages links back to your own, it'll assume you're a primary source of information and deem you authoritative.

To build a network of backlinks around your content, do an in-depth review of your competitor's pages. Use backlink checkers like Ubersuggest and Ahrefs to see where your competitor's pages get their backlinks from and determine which articles they link back to.

You can then start writing better versions of these articles for your own website. Once you've rewritten these articles, reach out to the same sites that linked back to your competitor's pages and share your improved articles with them. If they find that your content is of more value, you'll be able to earn a backlink from them.


Improve Search Engine Ranking on Google With These 3 Simple Hacks!


Hack #1: Fix Those Broken Links

Before we go into how fixing broken links can help you improve your search engine ranking, here's a quick intro to the three different types of hyperlinks:

  • Internal links: links that lead to pages within your website
  • External links: links that lead to a third-party webpage related to your own
  • Backlinks: links on third-party webpages that lead to your website

Having a good number of internal, external, and backlinks on your website does two things. For one, they help boost traffic on your website.

Another benefit is as your website garners more visits, it's able to establish authority among other pages in your industry. This convinces Google to rank you higher on search listings.

You get these benefits when the links themselves are live, meaning they lead to an actual page.

The opposite happens when the links are broken—they lead to a site that gives you a 404 Error just like this one:

ape-x 404 error message

When Google sees a lot of broken links, it'll de-prioritise your webpage.

To get around this, make sure you check the links you include in your webpages.

Run your internal, external, and backlinks through free tools like BrokenLinkChecker or Dr. Link Checker before publishing your content. Make sure that each link doesn't reflect a 404 Error!

RELATED: Advanced SEO Strategies for 2020 and Beyond!


Hack #2: Add and Optimise Your Images

Over 71% of bloggers use visuals and images as part of their content strategy—with good reason!

That's because adding images to your webpages is a great way to keep your visitors engaged. Statistics from OptinMonster showed that web content with images gets 94% more views than those without them! 

You can even use pictures as a way to break massive walls of text in some of your long-form content.

The thing with adding images to your website is they can bog down your website's speed. With that said, you must optimise every image you upload on your site.

Let’s use this picture below as an example:

Dalmatian sniffing a flower

Here are things you can do to optimise this image on your webpage:

  • Use descriptive words when naming your image files (Dalmatian.jpg is better than DMCI_001.jpg)
  • Use simple terms when writing alt text for your images (<img src="Dalmatian.jpg" alt="Dalmatian sniffing a flower">)
  • Compress images with large file sizes, so they don't take more than 3 seconds to load on your webpage

TIP: Consider hiring a digital content creator in Brisbane to help you make your images and website content more engaging to your local audience. As professionals, they'll even make sure your images are optimised for search!


Hack #3: Localise Your Content

A growing number of searches on Google are geared towards local content.

More and more people are, for example, asking search engines for "Italian restaurants near me" or "blog writing services Australia."

If you want to increase the chances of your business showing up as a relevant local search listing, you have to start localising your content.

You can optimise your content for local search by doing these things:

  • Update your business details on Google My Business
  • Add location-based keywords to your SEO content strategy
  • Register your business in your city's local business listings
  • Ask clients to write reviews about your business

TIP: Tinkering with your website's SEO can be quite tricky when you're a beginner. If you need to fix your content to fit the local scene a little better, tap the services of a local SEO company in Brisbane.


Key Takeaways

Crafting effective search engine optimisation strategies doesn't have to be overly complicated. You just have to focus on these six key elements: content, keywords, backlinks, crawl and index, and user experience. Zeroing-in on these elements brings you a step closer to the ultimate goal of SEO—generate business from organic web traffic.

You can even get a head start by acting on the tips and hacks we listed above! But remember that SEO takes time to kick in. You may not see immediate effects now; however, if you plant the seeds today, you’ll be reaping the benefits soon!

 

Looking for search engine optimisation services to drive more organic traffic to your website? Contact us today, and let's talk about how we can take your website's current performance to the next level.

Ape-X CTA