Here’s How You Make The Most Out of Social Media Management

If you find yourself asking any (or all) of these questions:

  • What is social media management?
  • How do I promote my business on social media?

You’ve come to the right place. Read the article below to know more about social media management, its benefit for your online presence, and how you can use it to promote your site online.

1. What is social media management?

social media mobile apps

Social media management is an organised way of conceptualising, executing, and posting branded content across social media platforms. Examples of today’s most popular social media platforms include the following:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • TikTok
  • Pinterest
  • YouTube
  • Google My Business

Social media management doesn’t just end with posting a couple of pictures on schedule. A lot of it also has to do with analysing the data generated by posting social media posts. For example, Facebook records how much engagements, reach, and impressions your posts garner. You can use these data points to optimise your future posts.

2. Who does social media management?

Companies often hire social media managers to handle the company’s official Facebook, Twitter, and Instagram accounts. These managers can expertly oversee all aspects of social media activity, regardless of which platform your company has an account in.

 Here’s a rundown of the primary responsibilities of a social media manager:

  • Develop a content strategy that best suits the social media platform
  • Translate overall content strategies into social media executions
  • Supervise the creation and publishing of posts on different platforms
  • Respond to customer comments or questions to promote user engagements
  • Analyse the performance of posts and use data to optimise the social media content
3. Why is social media management critical in my content marketing strategy?

Establishing your company’s presence on social media is crucial now more than ever. The truth is that more and more people are spending their time on social media. So, if you want to increase your brand’s awareness, you have to be where your customers are—social media.

Including social media in your content marketing strategy is also a cost-effective way of advertising your company. Compared to print and TV ads, social media ads only cost pennies. You can even target your online ads to a specific audience which increases the return on your investment.

Paid social media efforts are also more flexible than traditional forms of advertising. They come in a variety of types depending on your objective. Here’s a list of common social media ad formats you can use when you add them to your content marketing strategy:

  • Lead generation ads
  • Link to website ads
  • Lead to store ads
  • Conversion ads

4. When is the best time to add social media management to my content marketing strategy?

Social media management should automatically be part of your content marketing strategy if your business has official social media pages. 

In a highly competitive online environment, having a social media page for your product or service isn’t enough. Your page should have content, engaging content at that. 

Having a dedicated social media management team to handle your Facebook, Twitter, and Instagram accounts can assure you of regularly published and engaging content.

5. Where can I find a social media management specialist?

As a business owner, you know the most about your company. This makes you the best resource for content which you can turn into social media posts. With enough practice, you can become your business’ social media manager, too. 

Do note that social media management is a time-consuming job. As your business grows, your social media to-do list also grows. In the long run, you might want to hire a social media management team to handle your social media accounts.

social media manager job posting

You can choose to train someone in your current company to become your company’s social media manager. Otherwise, you can outsource your social media management needs by hiring a dedicated team.

At Ape-X, we can provide your business with an expert team of social media managers to help propel your online presence. Our team can help you sustain your brand’s online presence and encourage engagements from your fans.

Here are 5 Cost-Free Ways to Promote Your Business For Free on Social Media

1. Completely Fill out Your Bio Page

Every time you create a business page for your brand on a social media platform, don't forget to fill out the About Us page. You'd be surprised how many netizens actually go to that page hoping to find information about you…

The point of filling out your About Us page is to let customers know who you are and how they can reach you.

Here's what Ape-X's About Us page on Facebook looks like:

Ape-X About Us on Facebook

Make sure to update this page with your most recent website URL and email address. You can even put links to your other social media platforms here.

Tip: Review this page every month to ensure that all the information you put in is still up-to-date.

2. Create a Branded Hashtag

Originally, hashtags were used on social media to help netizens to keep track of or find content for a specific topic. While hashtags are still used for this purpose, they've also taken on another role – branding.

Another way you can promote your business for free on social media is to create a branded hashtag. What's excellent with hashtags is they're used the same way across most social media platforms.

Try creating a branded hashtag and incorporate it into your regular social media posting. Fans will pick this up and will eventually use it to find content on your page.

3. Use the "Tag Us", or "Mention Us" CTA

One of the easiest ways you can promote your business for free on social media is to encourage your brand's followers to tag or mention your page.

When your brand gets tagged or mentioned, you can engage with the fan and say a quick "thank you!" You can even feature the netizen on your page as a form of user-generated content (UGC).

HubSpot Academy on Twitter often congratulates netizens that complete their certification courses:

sample 'thank you' tag from HubSpot on Twitter 

Tip: Before featuring user-generated content on your brand's social media pages, reach out to the fan and ask them for their permission first. 

4. Highlight Your Brand in Every Post

Every time you post something on your social media page, make sure your branding shines through. Use images, colours, graphics, and words that reflect your company's image.

Remember, your social media page should be an extension of your brand in the digital world. It should be distinct from your competitors and other pages.

5. Get Your Employees Involved

Perhaps one of the best ways you can promote your business for free on social media is to get your employees involved.

Netizens are more likely to advocate for your brand when they hear good things about it from your employees. Why? They know that employees rarely lie about how they truly feel about their work, which makes them trustworthy sources of information.

People holding their phones

Encourage your staff to post about your company's culture on their own social media pages. You can even organize a program that allows your employees to take over your brand's social media page for one day. Better yet, feature some of your loyal employees on your page to help show off your brand's human side.

In 2014, Adobe launched its Social Shift Program which allows employees to become brand ambassadors. Employees would write about what "Adobe Life" was about in their personal social media pages.

Key Takeaways

Social media management is an integral part of any business’s content marketing strategy. Today’s highly competitive environment makes it more important to have a regularly-updated and engaging social media page. With a well-organised social media management system in place, you can increase your online presence and start generating leads.

When it comes to promoting your website on social media, make sure to take the time to explore each platform so you can make the most out of its free features. Keep an eye out for in-platform updates, too!


Need help promoting your business on social media? We've got you! Contact us and let's talk about creating a social media strategy that suits your business goals today.