Website Content Writer Golden Rules and Tips

Getting people’s attention with quality website content is more challenging than it sounds. For one, it takes a lot to ensure that your web visitors stay on your page. Plus, you only have a few seconds and even fewer words to accomplish this daunting task. 

This is where exceptional website content comes in. With website-optimised content, your page can steal the top of search engine results pages (SERPs) where they’re more likely to be clicked and read by users.

The question now is this—how do I write web-optimised content? Every website content writer has their own secret ways of crafting hook-worthy content.

In this article, we’ll give you website content writing golden rules and tips to make your content irresistible to readers!


3 Golden Website Content Writer Tips for Beginners and Pros

1. Write for Your Audience

audience in a conference

Too many website content writers draft content without even knowing who their readers are.

When you do this, you run the risk of creating content that isn't read. All the effort you put into creating that infographic goes to waste.

Don't fall into this trap!

Knowing your audience is crucial to web content writing. By putting your readers first, you'll be able to craft content that'll naturally resonate with them.

Before putting pen to paper on any web content, ask yourself these three questions:

  • Who am I writing this piece for?
  • What topics do they want to know about?
  • How do I get my content to reach them?

Don't just take note of your answers! Use them as your guide to drafting your web content.

Let's say you're writing a blog post on urban gardening for beginners. Since you're writing for budding gardeners, keep the words simple. Write about a topic they often search about such as easy vegetables to grow indoors. And then figure out where they look for urban gardening and make sure your post is on there.


2. Write With Purpose

Writing web content without a goal in mind is like mindlessly steering a ship in open water. You're lost even before you've started.

Every piece you publish online should have a purpose. Doing this helps you prioritise the information you'll include in your web content.

Focusing your website content around a goal also keeps your piece pointed and actionable. It also makes it easier for your readers to keep up with you.

These are the three most common types of web content according to purpose:

  • Inform: material that gives in-depth information about a product or service
  • Sell: content that convinces readers to buy a product or avail of a service
  • Review: content that helps a person compare a product or service with the product or service of other brands

Next time you're drafting a piece of web content, think about its purpose. If you want to let people know about your new product, consider publishing informational web content.

Giving your web content purpose also refines your content format choices. For example, longform content like whitepapers and reports pair well with informational content.

RELATED: Is Long-Form Content Better?


3. Write SEO-Driven Content

checked SEO button

If you thought the world of advertising was competitive, you better believe that digital marketing is, too!

Brands are just as competitive online as they are offline. If your online efforts don't make you stand out, you'll definitely be overshadowed.

This makes knowing how to optimise your web content for search engines a crucial part of your digital content strategy.

Simply put, search engine optimisation (SEO) increases your search rankings and lets readers find your content. What good is value-adding content if it doesn't get read by those you wrote it for, right?

SEO will continue to play a critical role in online content marketing. As a website content writer, you should be able to learn and implement SEO strategies in your drafts as early as now.


5 Effective Website Content Writing Tips To Amplify Your Site

If you’re looking for that secret sauce to take your website content to the next level, keep reading. Here’s a list of a few simple but effective website content writing tips you can practice to amplify your online content.


1. Start With a Hypnotic Headline

When it comes to content writing, make sure to open every article, social media post, or blog entry with a bang.

It's important that your opening line steals your reader’s attention right away.

According to Copyblogger, while an average of 8 out of 10 people will read your headline, only about 2 of those 10 readers will go through the rest of your content.

The point is if your headline isn't attractive enough, your reader will exit your page and move on. You don’t want that.

You can do this by writing a hypnotic headline. Try writing an opening sentence in the form of a question. You can also write a statement that sparks your readers’ curiosity.

content.

2. Be Impactful With Power Words

As a copywriter or website content writer, your job is to paint a picture of your brand in your readers’ minds with words.

Painting the most vivid picture has nothing to do with the number of words you’re using. Longer doesn’t always mean better. Instead, it’s more about using the right words.

You can tell a piece of web content was written by an amateur if it’s littered with adverbs and adjectives. An effective copywriter uses exact words–they are surgeons, not butchers.

RELATED: 3 Reasons Why You Shouldn't Use Adverbs 

For example, instead of saying, “John quickly walked across the hall,” try revising the sentence to this: John sprinted across the hall.

TIP: Whenever you’re drafting a piece of content, keep a thesaurus handy. This way, you can replace dull words with more impactful ones.

content writer reading a draft article while drinking coffee


3. Tug on Your Readers’ Heartstrings

Research informs us that readers are likely to act on something they’ve read only when they feel an emotional connection to it.

So, if you want your readers to do something, your writing must tug on your readers’ emotional heartstrings.

Before you write a piece of content, think about what troubles your target market. As soon as you find out, take the time to empathise with your readers’ problems.

Tell them you understand what they’re going through and are willing to help through your products or services. When you do so, ensure you deliver on your promise. 

RELATED: 5 Web Content Writing Mistakes That Drive Us Crazy! [Don't Do These!] 


4. Arrive at Your Point Right Away

Nowadays, you can expect your readers to be impatient. They want answers right away.

When they sense that the article they’re reading is leading them astray, you can’t expect them to finish the entire article.

This makes it crucial for you to make your web content that’s straight to the point. Don’t dance around your point; lead your audience directly to it.

This doesn’t excuse you from writing informative of long-form content. Instead, ensure that each sentence you write adds value to your readers.

TIP: Use headlines (e.g., H1, H2, H3) and bold text to emphasise essential points in your content. Headlines don't just make it easy for your readers to skim content. It also ensures readers that the content they’re reading answers their questions. 


5. Close With a Call-To-Action (CTA)

clicking with mouse

Have you ever read a piece of online content and asked yourself, “what do I do next?” as soon as you reach the end of the page?

If you said yes, you’re not alone. Making sure that every piece of content you create has a CTA at the end helps your readers more than you know.

For one, it gives them an actionable step to take after reading your article. HubSpot even saw that adding anchor text CTA's in articles increased lead conversion rates by a whopping 121%!

A CTA also keeps your readers on your webpage and increases the chances of them availing of your services.

Even if you don’t have a promo to direct your readers towards, you can lead them to another article. This way, they linger longer on your site, which helps them get to know your brand more.


How to Proofread a Document: Proofreading Tips for Content Writers

So, you’ve written your first draft. The next step is to publish it on your website straight away, right?

STOP RIGHT THERE!

Before you hit the Publish button, take a moment to proofread your work. Nothing kills your online credibility and authority more than a typo. Keep your web content mistake-free by practising the five modern-day proofreading tips below. Trust us, you'll become a better website content writer!


1. Don't Proofread Right Away

Writing web content, whether it be long- or short-form, is nothing short of tiring. A tired mind won't be sharp enough to spot and correct those grammatical and format errors.

When it comes to proofreading, try not to do so right after jotting down your draft. Give yourself a day to rest before pouring over your work again. Trust us, doing so will help you accurately edit out any errors.

Proofreading your draft at least a day after writing it also helps you see your work with a renewed point of view. Not only will you be able to spot errors better, but you'll also be able to find and correct:

  • Overused words
  • Unclear sentences
  • Redundant ideas

Next time you're tasked to write web content, figure in an extra 24 hours so you can have enough time to proofread your piece. 

TIP: If you don't have a day to spare, try reading your draft backward. That'll trick your brain into thinking that what you're editing is entirely new, which also helps you spot those grammatical errors. 


2. Pause Every Time You Meet a Punctuation Mark

When it comes to proofreading and editing, remember that the devil is in the details. A missing apostrophe can be the difference between the right message or a grammatical blunder.

Every time you're proofreading your work, stop at every punctuation mark. When you see an apostrophe, comma, or period, ask yourself, "should this be here?" and do the necessary changes. 

editing grammar mistakes on paper

This proofreading exercise is especially useful keeping mistakes on contracted words (e.g. your/you're, its/it's) at bay. It also prevents you from publishing a draft full of comma splices or run-on sentences. 


3. Check the First Word of Every Sentence

Among the most critical proofreading tips every content writer should know is to check for overused words. This doesn't just happen within the paragraphs of your work. When you're not conscious of it, you might be starting each sentence with the same word!

Try looking through one of your drafts right now. We bet there are at least two consecutive sentences that start with the word "the".

There's nothing grammatically wrong about this. The thing is that starting every sentence with the same word can make your work sound monotonous.

So when you proofread, look over every sentence and see if you can change up how you write each one. Flex your creative muscles a little by choosing other ways to start a sentence. After all, variety is the spice of life.

RELATED: 5 Web Content Writing Mistakes That Drive Us Crazy! [Don’t Do These!]


4. Verify Every Name and Number

This tip is especially crucial for when you're writing sponsored or branded content. Mistakes on how a client's name or brand is spelled can make you look like a sloppy writer. You don't want that.

You'll want to make sure that every name in your article is spelled correctly, consistently. Take special care for letters that need to be capitalised or words that have spaces between them.

Plus, every number, date, or statistic you write down has to be accurate, too. Keeping your format consistent throughout your draft also makes your work look more polished and professional.

content writers talking about new ideas in a meeting


5. Make Sure Every Hyperlink Works

Nowadays, ensuring that your draft has a good number of working hyperlinks is also part of your job as a content writer.

So when you're proofreading your work, don't skip over those hyperlinks. As you did with the punctuation mark, stop at every link and check whether they:

  • have the right anchor text
  • lead to the right landing page

Having broken links in your content affects you more than you know. Not only do broken links confuse your readers, but they also reflect poorly on search rankings. Google deprioritises articles with too many bad hyperlinks, so make sure your content doesn't have any!


Key Takeaways

There's no one single way to create relevant web content. Just ask any website content writer! A number of them will give you different ways to craft reports, blogs, and articles. But if you stick to the tips above, you're well on your way to publishing content that readers won't be able to resist!

 

Want to give your website content some oomph? Or are you looking for a website content writer you can trust with your online content? Send us a message, and let's talk about how to make your website stand out from your competitors today!

 

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