What is Social Media Management?

If you find yourself asking, “what is social media management?” you’ve come to the right place. Read the article below to know more about social media management and how it can benefit your online presence.


In this article:                                                   

  1. What is social media management?
  2. Who does social media management?
  3. Why is social media management critical in my content marketing strategy?
  4. When is the best time to add social media management to my content marketing strategy?
  5. Where can I find a social media management specialist?

Social Media Management | 5 FAQs Answered

1. What is social media management?

Social media management is an organised way of conceptualising, executing, and posting branded content across social media platforms. Examples of today’s most popular social media platforms include the following:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • TikTok
  • Pinterest
  • YouTube
  • Google My Business


Social media management doesn’t just end with posting a couple of pictures on schedule. A lot of it also has to do with analysing the data generated by posting social media posts. For example, Facebook records how much engagements, reach, and impressions your posts garner. You can use these data points to optimise your future posts.

2. Who does social media management?

Companies often hire social media managers to handle the company’s official Facebook, Twitter, and Instagram accounts. These managers can expertly oversee all aspects of social media activity, regardless of which platform your company has an account in.

 Here’s a rundown of the primary responsibilities of a social media manager:

  • Develop a content strategy that best suits the social media platform
  • Translate overall content strategies into social media executions
  • Supervise the creation and publishing of posts on different platforms
  • Respond to customer comments or questions to promote user engagements
  • Analyse the performance of posts and use data to optimise the social media content

3. Why is social media management critical in my content marketing strategy?

Establishing your company’s presence on social media is crucial now more than ever. The truth is that more and more people are spending their time on social media. So, if you want to increase your brand’s awareness, you have to be where your customers are—social media.

Including social media in your content marketing strategy is also a cost-effective way of advertising your company. Compared to print and TV ads, social media ads only cost pennies. You can even target your online ads to a specific audience which increases the return on your investment.

Paid social media efforts are also more flexible than traditional forms of advertising. They come in a variety of types depending on your objective. Here’s a list of common social media ad formats you can use when you add them to your content marketing strategy:

  • Lead generation ads
  • Link to website ads
  • Lead to store ads
  • Conversion ads


4. When is the best time to add social media management to my content marketing strategy?

Social media management should automatically be part of your content marketing strategy if your business has official social media pages. 

In a highly competitive online environment, having a social media page for your product or service isn’t enough. Your page should have content, engaging content at that. 

Having a dedicated social media management team to handle your Facebook, Twitter, and Instagram accounts can assure you of regularly published and engaging content.


5. Where can I find a social media management specialist?

As a business owner, you know the most about your company. This makes you the best resource for content which you can turn into social media posts. With enough practice, you can become your business’ social media manager, too. 

Do note that social media management is a time-consuming job. As your business grows, your social media to-do list also grows. In the long run, you might want to hire a social media management team to handle your social media accounts.

You can choose to train someone in your current company to become your company’s social media manager. Otherwise, you can outsource your social media management needs by hiring a dedicated team.

At Ape-X, we can provide your business with an expert team of social media managers to help propel your online presence. Our team can help you sustain your brand’s online presence and encourage engagements from your fans.


Social media management is an integral part of any business’s content marketing strategy. Today’s highly competitive environment makes it more important to have a regularly-updated and engaging social media page. With a well-organised social media management system in place, you can increase your online presence and start generating leads.


Do you need help with your company’s social media management strategy? We’re here to help! Contact us, and let’s talk about what we can do to maximise your social media efforts.

And of course, don't forget to connect with us on your favourite social media platforms - links in our footer below!