5 Skills Every Content and Blog Ghost Writer Should Have

Want to know which skills you need to master as a blog ghost writer to create copy that sells? You’re in luck! We’ve rounded up the top five skills you can start working on. Get practising right now!

Here are the top 5 skills every blog ghost writer should be equipped with:

  1. Great Research Skills
  2. Creativity and Originality
  3. Knows Basic SEO
  4. Highly Organised
  5. Stay Up-To-Date on Trends

Be the BEST Content and Blog Ghost Writer With These 5 Skills

1. Great Research Skills

Top-notch blog ghost writers understand the value of research.

From research, you can learn a lot about your target market, from who they are down to what troubles them.

As a content writer, you can do so much with the right information.

You can write about the topics your audience wants read about. And when you do, getting them to stay on our page won’t be that hard.

There are tons of ways you can learn about what your readers like.

Start by reading white papers, case studies, and market research data. Many of these are available online, so a quick Google search will lead you to them.

Surveys are also a great way of getting information on your audience.

With surveys, you can ask your audience what they’re interested in reading. Format your questions into a quick survey using any of these online survey generators:

2. Creativity and Originality

This one’s a no-brainer.

Content and blog ghost writers need to weave creativity and originality into their work. Don’t even think about publishing bland or plagiarised work. EVER.

There’s no hard and fast route to becoming a creative writer. It takes time ad practice. Just keep writing, and you’ll get the hang of it.

Another way to keep your content creative and fresh is to get inspired.

Inspiration can come from anywhere, so make sure you’re ready to note things down as they come!

Tip: Keep a small notebook and pen with you wherever you go. Whenever you get inspired, you can write things down and save it for later.

a blog ghost writer typing a draft on a laptop

3. Knows Basic Search Engine Optimisation (SEO) Strategies

Another skill a content writer needs in their arsenal is a good grasp of basic SEO strategies and practices.

It’s one thing to write content that resonates with your audience. Valuable content is useless when your readers don’t find your article.

This is where the skill of writing SEO-charged content comes in handy.

Knowing how to implement basic SEO in your writing helps your content rank well on search engines.

This makes it likely for your readers to find and appreciate your output.

How likely? According to Moz, 71% of people click webpages that are listed on page one of their Google searches.

You can start honing your SEO skills by using keyword tools.

These tools can help you determine what topics your readers usually search for. You can use these as topics for your next article or blog post.

Here’s a list of SEO keyword tools you can use to get started on optimising your next drafts:

Keyword research can be quite intimidating for first-timers. You can tap third-party SEO and blog writing services to help you optimise your blog for search!

4. Highly Organised

Juggling deadlines, drafting outlines, and editing content plans are all part of a content writer’s responsibilities.

The only way you’ll be able to manage all these things as a content or blog ghost writer is to stay organised.

Being organised doesn’t just stop at scheduling your deliverables and making sure they’re submitted on time.

Organised writing is also a valuable skill that all competent writers possess.

Writing a piece with excellent topic flow shows that as a content writer, you’re knowledgeable about your writing.

This helps you gain your readers’ trust and encourages them to stay on your page.

5. Stay Up-To-Date on Trends

Part of what makes website content so attractive to audiences is they’re trendy.

Nowadays, people have FOMO—fear of missing out—so they’ll likely latch onto trends so long as they’re relevant.

Riding the current trends helps your brand stay relevant, too! Hijacking trends also boosts your visibility online and directs more readers to your page.

Tip: Don’t write about everything that trends online! Choose trend relevant to your brand so every piece of content you write ties in with your content strategy.

With that, you now know the top five skills you need to master as a content or bog ghost writer to churn out compelling content. Training your research and organisation skills, creativity and originality, SEO practices, and trendiness take time. Don’t worry if you can’t get these skills right away! With enough practice, you’ll be able to master all these skills in no time.

Need help amping up the content on your website, blog, or social media accounts? Book a call with us today, and we can help you craft an effective blog strategy that maximises the return on your investment!

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