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Our suite of services includes web development, content writing, search engine optimisation (SEO), Google Ads management, Social media marketing – specifically Facebook advertising, Local SEO, eCommerce SEO, and managed blog writing services. Either as standalones or in combination, these services have helped our clients de-stress their marketing teams, increase their revenue and overtake their competitors in their respective niches. If you’re not sure which approach is right for your business, we recommend getting started with a free website & marketing review that will take a look at all aspects of your website and existing marketing and help point you in the right direction.
Over 23 million Australians use the internet, spending over SIX HOURS online every single day. No matter what you sell, statistics would indicate that your target audience is online. The only question is whether you’ll get their business – or your if competitors will.
Running a profitable digital marketing campaign comes down to just two factors:
1: Your ability to get attention (clicks/engagement/leads)
2: Your ability to turn that attention into sales
Understanding where your audience is – both in a physical and emotional sense – is critical in ensuring your messaging accurately conveys the information they’re looking for. Taking a wider view of your entire market segment, and tailoring your marketing strategy to capture people at differing stages of their purchase journey, is by far the most effective way to get the best return from your marketing.
When you work with Ape-X we help map your customer journey from the moment they’re “problem aware” to the moment they turn into a customer, and thereafter. We’ve consulted with businesses on everything from product/service design, to user experience, retargeting, conversion rate optimisation, review generation, and customer retention. These are all pieces of your marketing puzzle and where most agencies will just focus on the aspect that THEY like/know the most, we actually partner with you to drive value through your entire business.
We’ve worked with everyone from one-man bands and startups to nation-dominating brands and everything in between. The niche and size of your company is less important than you might think, since the best, most timeless marketing strategies are all based on the same underlying principles. Our best clients do have the following things in common:
To “put a number on it”, our clients are generally in the $1-20 million/annum revenue range and understand that marketing is an investment, not an expense.
We love doing free digital marketing audits. You can get yours here. It’s a totally free, no-obligation 15 minute video review of your current website and marketing activities, with some recommendations you can implement immediately to start driving traffic and sales through your website.
It’s probably no great shock to find the answer “it depends” here! To be honest with you, you can spend as much or as little on digital marketing as you like – but as with anything, you usually get what you pay for. Ultimately, your digital marketing spend should be directly tied to the value it delivers for your business. At Ape-X we’re upfront about our pricing and we always make sure that there’s a clear ROI for our clients based on their products and services being marketed – otherwise, what’s the point?
Our digital marketing services are always designed and quoted based on the specific campaign requirements, the estimated workload, and the value that we can deliver to you. To give you a rough idea, we’ve found that anything under $1500/month simply doesn’t unlock enough resources to bring you a positive ROI, while $2500-4500 is the “sweet spot” for medium sized businesses. $5-10k+ is where the magic really starts to happen since there there are so many more moving parts to your campaign and the results can rapidly compound and manifest.
We’ve worked with everyone from dentists to software developers, civil engineers to motorcycle stores, business consultants, personal trainers, mindfulness coaches, multi-million dollar eCommerce brands, and more.
Historically, the businesses that get the most value from our digital marketing services are:
If you don’t fit into one of these categories, that’s okay too, we may still be able to help you. Contact us so we can learn more about your business and marketing requirements.
The best place to start is to grab yourself a free website & digital marketing review. If you’ve already received yours, or you already know which services you need, you can book a free strategy session with one of our team to talk about your business.
We believe in letting our work ethic, level of service and results retain our clients for us – not contracts and lawyers. When you sign up Ape-X you do so without any long-term contracts. Stay as long or as little as you like. We just ask you to remember that 1) we’re as invested in the campaign’s success as you are, and 2) regardless of the campaign type, digital advertising does normally take 3-6 months to start seeing optimal results.
There are two types of traffic – earned, and paid.
Earned traffic is driven by SEO, brand awareness and having an existing following e.g. on social media or in an email database. Since this audience is accrued over time, it’s like a snowball effect – takes a while to pick up pace, but when you do it’s like revenue on autopilot.
Paid traffic is as it sounds – website visits that you pay for through an advertising platform like Google Ads, Facebook Ads, or other channels. This traffic is typically much faster to acquire (it’s as easy as setting up an ads campaign) but once you switch off the ads, the traffic stops.
Ultimately the best strategy will depend on your offering and your long/short-term business goals. A mix of both paid and earned traffic is usually the best route for most businesses.
A digital marketing agency’s job is, ultimately, to help your business grow by building your brand’s online presence, engaging with your customers, and generating fresh leads and sales for your business. We do this by acting as an extension of your existing (or non-existing!) marketing team. We assist businesses by:
Depending on your niche, budget, goals, and existing team size, we work with your business in a variety of ways to build a profitable sales pipeline that you can largely automate and delegate so you can focus on doing what you do best.
Unlike many agencies that treat their clients as another number, we take the time to get to know you and your business. We’re selective in who we work with, and only take on clients who we believe we can really make a difference for – after all, we stake our reputation on every campaign, so we want to ensure it’s the right fit for us, too.
We consider ourselves partners with you in your campaigns, so we’re just as invested in their success as you are. We believe in collaboration and results-driven partnerships – not trapping you in year-long lock-in contracts. That’s why all our campaigns are flexible month-to-month arrangements, allowing you to keep working with us for as long as you see the value (our average client tenure is 18 months despite this – we’ll let you draw your own conclusions 😉).
We’re friendly and down to earth, and you can reach out to our Brisbane-based team at any time to talk about your campaigns. We’re passionate about digital marketing and love getting wins for our clients every month.