Local SEO Services Brisbane

Dominate your local market with our exceptional local SEO strategies tailored for Brisbane businesses.

“If you’re serious about obliterating your competition like a spartan warlord, call these guys!”

– Glenn Brien, Surepaint™

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Why Local Search Matters

When people search for something locally, it means they’re ready to take action and make a purchase. In other words, they’re in “hunt/buy mode” the minute they take out their phone to search. 

By optimising for local search, you make sure your business appears in the search results when people are searching for [insert your thing here!] nearby – ensuring you, and not your competition, scores the extra business.

Cold hard stats

0 %

of all Google searches have local intent

0 %

of consumers who perform a local search on their mobile device visit or call a store within 24 hours.

0 %

of consumers search online to find local businesses.

Local SEO Services Brisbane - Which businesses can benefit from Local SEO Services

Which businesses can benefit from Local SEO Services?

If your business relies on attracting customers from your local area, then a Local Search Optimisation Strategy is essential for your success. Whether you run a brick-and-mortar store, offer services in a specific region, or have a strong local customer base, Local SEO can help you reach your target audience when they’re actively searching for businesses like yours nearby. If you want to:

  • ensure your business is easily discoverable by local customers
  • drive more foot traffic
  • boost sales
  • establish a strong presence within your community and online

…then Local SEO is the key to unlocking these benefits. Don’t miss out on the opportunity to connect with local customers who are ready to engage with your business.

Local SEO Benefits

Highly Targeted, Relevant Audience

Local SEO allows businesses to reach a highly targeted and relevant audience by leveraging the nature of Google search, where users actively seek products or services in their local area, resulting in higher conversion rates and increased sales opportunities.

Long-Term Cost Efficiency

Unlike paid advertising campaigns that require continuous investment, local SEO provides long-lasting results, reducing advertising costs in the long run and allowing businesses to maintain online visibility and generate leads without the need for ongoing expenditure.

Improved Brand Reputation

With local SEO, the influence of positive Google reviews is harnessed to build trust, credibility, and customer loyalty. These reviews have the power to sway purchasing decisions, attracting new prospects and setting your business apart from competitors.

Our Local SEO Strategy for Brisbane Businesses

Website Quality Audit

Our team conducts a thorough audit of your website to ensure it meets Google's guidelines for local search. We identify and fix any technical issues that may be hurting your rankings, as well as optimise your site's structure, content creation, and keywords to boost visibility. Our conversion experts will also give you tailored recommendations to help turn as many website visitors into customers as possible.

Google Business Profile Optimisation

We help you optimise your Google Business Profile by filling out all the relevant fields, adding photos, and encouraging reviews from satisfied customers. This not only helps improve your local search visibility but also helps you stand out from competitors.

Online Reputation Management

We monitor your online reviews and reputation to ensure your business is presented in the best light possible. Our team actively responds to negative reviews, while highlighting positive reviews to showcase your business's strengths.

NAPW Check

We conduct a thorough NAPW (Name, Address, Phone Number, Website) check to ensure consistency across all online platforms. This helps improve your local search rankings and avoids confusion among potential customers.

Local Citations

We build high-quality local citations to improve your business's domain authority and relevance in local search results. This includes ensuring your business is listed on important directories, niche-specific directories, and local business associations.

Authority Building

We help you build authority and relevance in your industry by creating high-quality content and engaging with other local businesses and organisations. This not only improves your local search visibility but also helps establish your business as a thought leader in your field.

Location Landing Pages

We create location-specific landing pages that are optimised for local search to target specific areas where your business operates, driving more relevant traffic and increasing your chances of appearing in local search results.  

Content Strategy

Our team develops a comprehensive content strategy tailored to your business and local audience. We create engaging and informative content that not only improves your search visibility but also resonates with your target customers, positioning you as a trusted source of valuable information in your industry.

Get a free SEO Health Check

As part of our free website & marketing review, we’ll check out your on-page SEO, keywords and overall SEO health. We’ll  identify potential red flags hurting your site’s success, take a look at what your competitors are doing, and outline actionable steps you can take today to start increasing your website traffic and conversions.

Click the button below to request your free video review.

Businesses we work with



HVAC Technicians

Roofing Contractors

Landscapers and Gardeners

Pest Control Services

Gyms, Yoga & Fitness Professionals

House Cleaning Services

Tutoring Services

Event Planners and Event Services

Wedding Photographers

Personal Chefs and Catering Services

Hair & Beauty Salons and Spas

Restaurants and Cafes

Auto Repair and Maintenance Shops

Financial Services

Medical and Dental Clinics

Legal Services

Real Estate Agencies

Home Improvement and Renovation Services

Dance Studios

Music Schools and Lessons

Pet Services

Computer Repair and IT Services

Brisbane Local SEO Case Studies


How to double your organic website enquiries

Learn how we helped this brand new website get "on the map" (literally) with a Local SEO & content strategy.

Read More

342% increase in organic traffic in 5 months for local painter with SEO

See how we helped a Brisbane painting business increase their local search presence and overtake their competitors across 175 unique keywords.

Read More

Increasing local search traffic by 194% for multi-location QLD business

Learn how we helped a QLD plumbing supplies company more than double their inbound phone calls, website traffic and organic conversions in under 12 months.

Read More

3 Steps to Local SEO Success

1. Optimise Your Google Business Profile​

1. Optimise Your Google Business Profile

Make a strong first impression and increase your visibility by fully optimising your Google Business Profile. Showcase your business information, add high-quality photos, and encourage customer reviews to establish credibility and attract more local customers.

2. Local Keyword Research and Content Optimisation

Identify the key search terms and phrases that local customers are using to find businesses like yours. Strategically incorporate these keywords into your website content, meta tags, and headings to improve your search engine rankings and attract targeted local traffic.

3. Authority Building

Establish your business’s authority and credibility in the local search landscape. This involves managing online citations, encouraging positive customer reviews, and implementing effective link-building strategies. Building a strong online presence and reputation helps boost your local search rankings and attract more customers.


DIY Local SEO Checklist

Want to have a crack at running your own Local SEO? Click the button below to download our free Google Business Profile Checklist - your first step in improving your local search visibility and outranking your competition.

Download for free

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    Why choose Ape-X's Brisbane Local SEO Services

    At Ape-X, we strive to offer top-notch services at competitive rates, ensuring that you can achieve the best possible results without breaking the bank. Our team of seasoned experts has a deep understanding of SEO and is dedicated to providing industry-leading advice and services to help your website reach new heights. We are passionate about helping our clients succeed and will work tirelessly to ensure your success.

    White-hat strategies

    We never employ black-hat techniques that could get you penalised by Google, and all our strategies are 100% compliant with the search engine’s guidelines. We believe in doing things right, which means we only use proven methods to help you rank your site higher, for a long period of time.

    Flexible, value-based pricing

    Our pricing is based around the amount of value we can provide you. We’ll discuss your objectives and goals before giving you a tailored package that fits perfectly with your budget. Our services are also flexible, so if something isn’t working as expected or things change, we can adjust our approach to fit within your new requirements.

    Full SEO service suite

    From comprehensive keyword research and competitor analysis, to technical SEO, link building and content creation – we offer a full suite of services that will help you get the most out of your website. We’ll work with you every step of the way to ensure you have the best chance at success, no matter what industry you’re in or what type of website you own.

    No lock-in contracts

    We believe in building trust and relationships with our clients, rather than locking them into lengthy contracts. That’s why we offer flexible terms – you can use our services for a single month or on an ongoing basis, it’s completely up to you. We also provide monthly reports to keep you informed of our progress and ensure you’re getting the most out of our services.

    Tested, scientific approach

    Using proven SEO methods and the latest tools, we’ll create a customised strategy for your website. We use data-driven decisions based on scientific analysis to ensure you get the best value from our services – it’s what makes us one of the most effective SEO service providers in the industry.

    Transparency & commitment to success

    We’re committed to providing you with total transparency throughout the process. We’ll explain every step of our strategy in plain English and keep you updated on progress so you can be sure that your website is getting the attention it deserves. We also offer dedicated customer service, giving you direct access to our team whenever you need it.

    Local SEO FAQs

    Local SEO (Search Engine Optimisation) is a strategy that focuses on improving the online visibility of a business in local search results. It involves optimising various aspects of your online presence, such as your website, Google Business Profile, and local citations, to attract more customers from your target geographical area.

    The cost of Local SEO services can vary depending on factors such as the scope of your business, competition level, and desired results. Generally speaking, Local SEO Brisabne Campaigns range in cost from $500-$2000/month for each location (e.g. a town,city or region) that a business wants to target. The more competitive your niche – or the more work required to get your GBP and website above the competition – the higher the cost, or the longer the campaign will take.

    Local SEO can benefit a wide range of businesses, including service-based businesses such as plumbers, electricians, restaurants, medical clinics, legal services, and more. It is particularly effective for businesses that rely on local customers and want to increase their visibility and rankings in local search results.

    The main difference between Local SEO and normal SEO lies in their focus. While normal SEO aims to improve organic traffic and search visibility on a broader scale, Local SEO specifically targets local search results to attract customers in a specific geographic area. Local SEO involves optimising for location-based keywords, creating and managing Google Business Profile listings, and building loc

    A local strategy is crucial for small businesses as it allows them to compete effectively in their local market. With Local SEO, small businesses can increase their online visibility, attract more local customers, and build a strong reputation within their community. It helps level the playing field against larger competitors and provides opportunities for growth and customer acquisition.

    The timeframe to see results from local SEO efforts can vary depending on factors such as the competitiveness of your industry, the existing online presence of your business, and the strategies implemented. Generally, it can take several weeks to a few months to start seeing noticeable improvements in local search rankings and an increase in website traffic and qualified leads.

    Several key factors influence local search rankings, including the relevance and accuracy of your business information, the quantity and quality of online reviews, the optimisation of your website and content for local keywords, the authority and consistency of your business citations, and the engagement and interaction with your Google Business Profile.

    It’s absolutely possible to do Local SEO on your own. Here’s a high-level plan to follow:

    1. Claim and populate your Google Business Profile (GBP) with as much information as possible.
    2. Set up a review generation strategy and encourage your customers to leave reviews after every positive interaction.
    3. Get your business listed in all major business directories and niche-relevant websites. Seek partnership opportunities with other organisations in your space that can also link back to your business website. 
    4. Perform keyword research based on your services + your customers’ most frequently asked questions, and created optimised web pages and content on your site to target these queries.
    5. Create posts for your GBP and social media to drive constant engagement and brand awareness, posting once a week at a minimum.
    6. Monitor your website analytics and GBP performance to track how much visibility you are getting. Look at keyword- and page-level data to determine where your areas for improvement are and adjust your strategy accordingly.

    In sum, these activities can take anywhere from 5-20 hours a week but can yield huge returns in new business and satisfied customers. 

    Of course, if you’re busy running or working in your business then this level of activity can be overwhelming, and often ineffective if executed piecemeal. That’s why most businesses choose to outsource their marketing to an agency like Ape-X so we can systematically execute the necessary steps in your marketing campaign and grow your business, and you can focus on doing what you do best – delivering a great service for your customers.


    Yes, online reviews play a significant role in local SEO. Positive reviews can enhance your business’s credibility, reputation, and search rankings. It’s important to actively encourage and manage customer reviews on platforms like Google Business Profile, Yelp, and industry-specific review sites. Responding to reviews, both positive and negative, shows your engagement with customers and demonstrates your commitment to customer satisfaction.

    Implementing a review generation strategy as part of your Local SEO efforts should be a priority for all businesses wanting to improve their brand perception and online presence – this is something we discuss with our clients and help them with in the first stages of any SEO campaign.

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    Optimising your Google Business Profile listing is essential for local SEO success. Some best practices include providing accurate and up-to-date business information, selecting relevant categories, optimising your business description and services, adding high-quality photos, encouraging customer reviews, responding to inquiries and reviews promptly, and regularly posting updates and promotions.

    The local map pack, also known as the snack pack or Google 3-Pack, is a prominent feature on Google’s search engine results page (SERP) that displays a map along with a curated list of local businesses relevant to a user’s search query. This feature is powered by Google Business Profile listings and is highly valuable for businesses looking to connect with their local customers.

    The local map pack appears at the top of the search results, making it a prime position to increase your online visibility and attract potential customers. In fact, studies have shown that the local map pack receives a significant amount of clicks, with the top three listings often enjoying a high click-through rate (CTR) of over 30%.

    By appearing in the local map pack, your business can benefit from increased exposure, improved brand awareness, and higher chances of driving foot traffic to your physical address.

    No, your business doesn’t necessarily need a physical location to appear in the Google Maps Pack. While having a physical location can be advantageous for certain types of businesses, such as retail stores or restaurants, service-based businesses that operate without a storefront can still be eligible for inclusion in the map pack.

    Google understands that not all businesses have a physical location and accommodates this by providing options for service-area businesses (SABs). If your business operates within a specific service area or provides services at customers’ locations, you can indicate this in your Google Business Profile. By setting your service area or specifying that you serve customers at their locations, you can still appear in the map pack for relevant local searches.

    This is particularly beneficial for businesses such as plumbers, electricians, or home service providers who serve customers in their homes or at various locations. By optimising your Google My Business listing and indicating your service area, you can increase your visibility in the local map pack and reach potential customers in your target market, even without a physical storefront.

    Whether you have a physical address or not, local SEO strategies can help improve your online presence and increase your chances of appearing in the map pack. By focusing on relevant keywords, optimising your website, and leveraging local search ranking factors, you can maximise your visibility and attract more customers in the Brisbane area, regardless of whether you have a physical location or operate as a service-area business.

    If your Google Business listing doesn’t appear in the 3-Pack or local map pack, there are several steps you can take to improve your chances of being featured prominently:

    1. Verify your listing: Ensure that your GBP listing is verified and has been fully completed with accurate and up-to-date information. This includes your business name, address, phone number, website, and relevant categories.
    2. Optimise your listing: Optimise your listing by providing detailed and keyword-rich descriptions of your business, products, or services. Use relevant keywords in your business name and description to improve your visibility in local searches.
    3. Enhance your online presence: Focus on building a strong online presence beyond your GBP listing. This includes optimising your website for local search, managing online reviews, and actively engaging with customers on social media platforms.
    4. Improve your ratings and reviews: Encourage your customers to leave positive reviews and ratings on your Google Business listing. High ratings and positive reviews not only improve your visibility but also build trust and credibility with potential customers.
    5. Build local citations: Ensure that your business is listed consistently and accurately in local directories and other online platforms. This helps Google recognise your business as a relevant and trustworthy entity in your local area.
    6. Monitor and respond to feedback: Regularly monitor and respond to customer reviews and feedback, both positive and negative. Engaging with customers shows your commitment to customer service and can improve your local search visibility.
    7. Seek professional assistance: If you’re still facing difficulties in appearing in the 3-Pack, consider seeking help from a professional local SEO agency (like us!). They can provide insights, strategies, and expertise to optimise your online presence and improve your chances of ranking higher in local searches.

    Remember that local SEO is an ongoing process, and it may take time to see significant results. By consistently implementing these strategies and staying up-to-date with local search trends, you can increase your visibility and improve your chances of appearing in the coveted 3-Pack in the future.

    Not sure what you’re doing wrong? You can request a free website & marketing review here.

    To target multiple geographic locations with your local SEO strategy, consider the following approaches:

    1. Create Location-Specific Landing Pages: Develop unique landing pages on your website that are tailored to each target geographic location. Optimise these pages with location-specific keywords, content, and contact information to increase their visibility in local search results.
    2. Optimise Google Business Profile Listings for Each Location: Create separate Google Business Profile listings for each target location. Ensure that each listing includes accurate business information, relevant categories, and location-specific keywords to improve visibility in local map packs and search results.
    3. Build Location-Based Citations and Backlinks: Develop local citations and backlinks from authoritative websites that are relevant to each target location. This helps search engines associate your business with specific geographic areas, improving your chances of ranking higher in local search results.
    4. Create Location-Specific Content: Produce content that addresses the interests and needs of customers in each target location. This can include blog posts, articles, or resources that highlight local events, news, or trends. This not only attracts local traffic but also establishes your business as a trusted authority within each community.

    Yes, social media can positively impact your local SEO efforts. By leveraging social media platforms, you can:

    1. Increase Local Brand Awareness: Engage with your local audience, share relevant content, and promote your products or services to raise awareness and visibility in the local community.
    2. Encourage Online Reviews and Feedback: Actively encourage customers to leave reviews on platforms like Facebook and LinkedIn. Positive reviews and social proof can enhance your local search rankings and attract more customers.
    3. Build Local Relationships and Partnerships: Connect with local businesses, organisations, and influencers on social media. Collaborate on promotions, share each other’s content, and engage in conversations to expand your local network and reach.
    4. Promote Local Events and Offers: Use social media to promote local events, special offers, or exclusive discounts. This helps generate buzz, attract local customers, and drive foot traffic to your business.

    We’ve curated a collection of the most important digital tools and platforms to ensure the success of our Local SEO clients. Here are our top picks:

    1. Google My Business (GMB) a.k.a Google Business Profile (GBP): A free tool that allows you to manage and optimise your business listing on Google, including updating information, responding to reviews, and analysing insights. #1 tool for Local SEO.
    2. Google Keyword Planner: This powerful keyword research tool from Google helps us identify the most relevant and high-traffic keywords for your local business. By understanding what keywords your target audience is searching for, we can optimise your website and content to rank higher in local search results.
    3. Google Search Console: As part of our Local SEO arsenal, we leverage Google Search Console to monitor the performance of your website in search results. This invaluable tool provides data on how your site appears in Google searches, identifies indexing issues, and helps us optimise and monitor your site’s visibility.
    4. BrightLocal: This comprehensive local marketing platform equips us with the tools to audit, track, and improve your local search performance. With features like local SEO auditing, citation building, and reputation management, we harness the power of BrightLocal to enhance your online presence, build credibility, and drive more customers to your doorstep.
    5. Ahrefs: As a leading SEO tool, Ahrefs provides us with valuable insights into your website’s performance, competitor analysis, and keyword research. By leveraging Ahrefs, we uncover untapped opportunities for local optimisation, uncover top-performing keywords, and implement data-driven strategies to outrank your competition.

    Of course, any tool is only as good as the person using it – our team of Local SEO experts possess a diverse skill set including web development, content writing, conversion optimisation, competitor analysis, and paid media so we can give a full 360-degree strategy and execution for our clients. 

    To measure the success of your local SEO efforts, track the following metrics:

    1. Keyword Rankings: Monitor your rankings in local search results for target keywords to assess improvements in visibility over time.
    2. Website Traffic: Analyse website traffic from organic search and identify the portion that comes from local searches. Look for increases in local traffic as an indicator of local SEO success.
    3. Conversion Rates: Track the conversion rates of local visitors on your website. This could include form submissions, phone calls, or online purchases related to local searches. Compare conversion rates before and after implementing local SEO strategies to measure the impact.
    1. Google Business Profile Insights: Utilise the insights provided by Google Business Profile to monitor actions such as website visits, phone calls, and direction requests from customers who found your business through local search.
    2. Online Reviews and Reputation: Monitor the quantity and quality of online reviews received, as well as the sentiment expressed by customers. Positive reviews and improved ratings can be an indication of the effectiveness of your local SEO efforts.
    3. Local Citations and Backlinks: Track the number of local citations and backlinks acquired over time. Increased relevant business listings (citations) and high-quality backlinks from authoritative sources can positively impact your local search rankings.
    4. Local Search Analytics: Utilise tools like Google Analytics to analyse user behaviour on your website, focusing on local traffic, engagement, and conversions. Look for trends and patterns that indicate improved performance.

    To measure your true (Return on Investment), you’ll also need to know and monitor your:

    1. Lead-to-Conversion Rate (L2C/CVR): The lead-to-conversion rate measures the percentage of leads that result in actual conversions or sales. It helps you understand the quality of your leads and the effectiveness of your sales and marketing processes in converting leads into customers. By tracking this rate, you can identify areas for improvement and optimise your lead generation and conversion strategies.
    2. Average Transaction Value (ATV): ATV represents the average amount of money spent by a customer in a single transaction or purchase. It provides insights into the spending habits and purchasing power of your customers. By tracking this metric, you can identify opportunities to increase your average transaction value through upselling, cross-selling, or pricing strategies, ultimately boosting your revenue.
    3. Lifetime Customer Value (LTV): LTV refers to the total revenue generated by a customer over their entire relationship with your business. It takes into account repeat purchases, additional services, and the duration of the customer’s engagement with your business. Understanding the lifetime customer value helps you assess the long-term profitability of your customer base and the effectiveness of your customer retention strategies. By focusing on increasing the lifetime customer value, you can prioritise customer satisfaction, loyalty programs, and personalised marketing initiatives.

    By measuring and analysing these metrics alongside your financial investment in local SEO, you can gain a comprehensive understanding of your true return on investment and make informed decisions to optimise your marketing strategies for long-term success.

    When implementing local SEO strategies, it’s important to avoid common mistakes that can hinder your success. Here are some pitfalls to watch out for:

    1. Inconsistent Business Information: Ensure that your business name, address, and phone number (NAP) are consistent across all online platforms and directories. Inaccurate or inconsistent information can confuse search engines and negatively impact your local search rankings.
    2. Ignoring Online Reviews: Online reviews carry significant weight in local search rankings and customer perception. Ignoring or neglecting to manage customer reviews can harm your reputation and hinder your local SEO efforts. Respond promptly to reviews, both positive and negative, to demonstrate your engagement and commitment to customer satisfaction.
    3. Ignoring Google Business Profile Optimisation: Google Business Profile (formerly Google My Business) is a crucial component of local SEO. Failing to optimise your listing, update information regularly, and take advantage of all available features can limit your visibility in local search results.
    4. Neglecting Local Citations: Local citations, which include mentions of your business name, address, and phone number on other websites and directories, are important for local SEO. Failing to build and manage consistent citations can negatively impact your local search rankings.
    5. Overlooking Mobile Optimisation: With the majority of local searches happening on mobile devices, it’s crucial to ensure your website is mobile-friendly and offers a seamless user experience. Neglecting mobile optimisation can lead to a high bounce rate and loss of potential customers.
    6. Not Tracking and Analysing Results: Without tracking and analysing the results of your local SEO efforts, it’s challenging to measure success and make informed decisions. Regularly review key metrics and adjust your strategies accordingly to optimise your local search performance.

    By avoiding these pitfalls and adopting best practices, you can maximise the effectiveness of your local SEO strategies and drive better results for your business.

    Still have questions?

    Local SEO Alternatives

    Don’t want to wait for SEO to kick in? Try hyper-targeted Google advertising and instantly boost your online visibility through paid search placements.

    Social Media Marketing

    Harness the power of social media marketing to engage with your local audience, build brand awareness, and drive traffic to your business.