Dominate your local market with our exceptional local SEO strategies tailored for Brisbane businesses.
– Glenn Brien, Surepaint™
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When people search for something locally, it means they’re ready to take action and make a purchase. In other words, they’re in “hunt/buy mode” the minute they take out their phone to search.
By optimising for local search, you make sure your business appears in the search results when people are searching for [insert your thing here!] nearby – ensuring you, and not your competition, scores the extra business.
of all Google searches have local intent
of consumers who perform a local search on their mobile device visit or call a store within 24 hours.
of consumers search online to find local businesses.
Local SEO allows businesses to reach a highly targeted and relevant audience by leveraging the nature of Google search, where users actively seek products or services in their local area, resulting in higher conversion rates and increased sales opportunities.
Unlike paid advertising campaigns that require continuous investment, local SEO provides long-lasting results, reducing advertising costs in the long run and allowing businesses to maintain online visibility and generate leads without the need for ongoing expenditure.
With local SEO, the influence of positive Google reviews is harnessed to build trust, credibility, and customer loyalty. These reviews have the power to sway purchasing decisions, attracting new prospects and setting your business apart from competitors.
As part of our free website & marketing review, we’ll check out your on-page SEO, keywords and overall SEO health. We’ll identify potential red flags hurting your site’s success, take a look at what your competitors are doing, and outline actionable steps you can take today to start increasing your website traffic and conversions.
Click the button below to request your free video review.
See how we helped a Brisbane painting business increase their local search presence and overtake their competitors across 175 unique keywords.Read More
Learn how we helped a QLD plumbing supplies company more than double their inbound phone calls, website traffic and organic conversions in under 12 months.Read More
Make a strong first impression and increase your visibility by fully optimising your Google Business Profile. Showcase your business information, add high-quality photos, and encourage customer reviews to establish credibility and attract more local customers.
Identify the key search terms and phrases that local customers are using to find businesses like yours. Strategically incorporate these keywords into your website content, meta tags, and headings to improve your search engine rankings and attract targeted local traffic.
Establish your business’s authority and credibility in the local search landscape. This involves managing online citations, encouraging positive customer reviews, and implementing effective link-building strategies. Building a strong online presence and reputation helps boost your local search rankings and attract more customers.
Want to have a crack at running your own Local SEO? Click the button below to download our free Google Business Profile Checklist - your first step in improving your local search visibility and outranking your competition.Download for free
At Ape-X, we strive to offer top-notch services at competitive rates, ensuring that you can achieve the best possible results without breaking the bank. Our team of seasoned experts has a deep understanding of SEO and is dedicated to providing industry-leading advice and services to help your website reach new heights. We are passionate about helping our clients succeed and will work tirelessly to ensure your success.
We never employ black-hat techniques that could get you penalised by Google, and all our strategies are 100% compliant with the search engine’s guidelines. We believe in doing things right, which means we only use proven methods to help you rank your site higher, for a long period of time.
Our pricing is based around the amount of value we can provide you. We’ll discuss your objectives and goals before giving you a tailored package that fits perfectly with your budget. Our services are also flexible, so if something isn’t working as expected or things change, we can adjust our approach to fit within your new requirements.
From comprehensive keyword research and competitor analysis, to technical SEO, link building and content creation – we offer a full suite of services that will help you get the most out of your website. We’ll work with you every step of the way to ensure you have the best chance at success, no matter what industry you’re in or what type of website you own.
We believe in building trust and relationships with our clients, rather than locking them into lengthy contracts. That’s why we offer flexible terms – you can use our services for a single month or on an ongoing basis, it’s completely up to you. We also provide monthly reports to keep you informed of our progress and ensure you’re getting the most out of our services.
Using proven SEO methods and the latest tools, we’ll create a customised strategy for your website. We use data-driven decisions based on scientific analysis to ensure you get the best value from our services – it’s what makes us one of the most effective SEO service providers in the industry.
We’re committed to providing you with total transparency throughout the process. We’ll explain every step of our strategy in plain English and keep you updated on progress so you can be sure that your website is getting the attention it deserves. We also offer dedicated customer service, giving you direct access to our team whenever you need it.
Local SEO (Search Engine Optimisation) is a strategy that focuses on improving the online visibility of a business in local search results. It involves optimising various aspects of your online presence, such as your website, Google Business Profile, and local citations, to attract more customers from your target geographical area.
The cost of Local SEO services can vary depending on factors such as the scope of your business, competition level, and desired results. Generally speaking, Local SEO Brisabne Campaigns range in cost from $500-$2000/month for each location (e.g. a town,city or region) that a business wants to target. The more competitive your niche – or the more work required to get your GBP and website above the competition – the higher the cost, or the longer the campaign will take.
Local SEO can benefit a wide range of businesses, including service-based businesses such as plumbers, electricians, restaurants, medical clinics, legal services, and more. It is particularly effective for businesses that rely on local customers and want to increase their visibility and rankings in local search results.
The main difference between Local SEO and normal SEO lies in their focus. While normal SEO aims to improve organic traffic and search visibility on a broader scale, Local SEO specifically targets local search results to attract customers in a specific geographic area. Local SEO involves optimising for location-based keywords, creating and managing Google Business Profile listings, and building loc
A local strategy is crucial for small businesses as it allows them to compete effectively in their local market. With Local SEO, small businesses can increase their online visibility, attract more local customers, and build a strong reputation within their community. It helps level the playing field against larger competitors and provides opportunities for growth and customer acquisition.
The timeframe to see results from local SEO efforts can vary depending on factors such as the competitiveness of your industry, the existing online presence of your business, and the strategies implemented. Generally, it can take several weeks to a few months to start seeing noticeable improvements in local search rankings and an increase in website traffic and qualified leads.
Several key factors influence local search rankings, including the relevance and accuracy of your business information, the quantity and quality of online reviews, the optimisation of your website and content for local keywords, the authority and consistency of your business citations, and the engagement and interaction with your Google Business Profile.
It’s absolutely possible to do Local SEO on your own. Here’s a high-level plan to follow:
In sum, these activities can take anywhere from 5-20 hours a week but can yield huge returns in new business and satisfied customers.
Of course, if you’re busy running or working in your business then this level of activity can be overwhelming, and often ineffective if executed piecemeal. That’s why most businesses choose to outsource their marketing to an agency like Ape-X so we can systematically execute the necessary steps in your marketing campaign and grow your business, and you can focus on doing what you do best – delivering a great service for your customers.
Yes, online reviews play a significant role in local SEO. Positive reviews can enhance your business’s credibility, reputation, and search rankings. It’s important to actively encourage and manage customer reviews on platforms like Google Business Profile, Yelp, and industry-specific review sites. Responding to reviews, both positive and negative, shows your engagement with customers and demonstrates your commitment to customer satisfaction.
Implementing a review generation strategy as part of your Local SEO efforts should be a priority for all businesses wanting to improve their brand perception and online presence – this is something we discuss with our clients and help them with in the first stages of any SEO campaign.
Optimising your Google Business Profile listing is essential for local SEO success. Some best practices include providing accurate and up-to-date business information, selecting relevant categories, optimising your business description and services, adding high-quality photos, encouraging customer reviews, responding to inquiries and reviews promptly, and regularly posting updates and promotions.
The local map pack, also known as the snack pack or Google 3-Pack, is a prominent feature on Google’s search engine results page (SERP) that displays a map along with a curated list of local businesses relevant to a user’s search query. This feature is powered by Google Business Profile listings and is highly valuable for businesses looking to connect with their local customers.
The local map pack appears at the top of the search results, making it a prime position to increase your online visibility and attract potential customers. In fact, studies have shown that the local map pack receives a significant amount of clicks, with the top three listings often enjoying a high click-through rate (CTR) of over 30%.
By appearing in the local map pack, your business can benefit from increased exposure, improved brand awareness, and higher chances of driving foot traffic to your physical address.
No, your business doesn’t necessarily need a physical location to appear in the Google Maps Pack. While having a physical location can be advantageous for certain types of businesses, such as retail stores or restaurants, service-based businesses that operate without a storefront can still be eligible for inclusion in the map pack.
Google understands that not all businesses have a physical location and accommodates this by providing options for service-area businesses (SABs). If your business operates within a specific service area or provides services at customers’ locations, you can indicate this in your Google Business Profile. By setting your service area or specifying that you serve customers at their locations, you can still appear in the map pack for relevant local searches.
This is particularly beneficial for businesses such as plumbers, electricians, or home service providers who serve customers in their homes or at various locations. By optimising your Google My Business listing and indicating your service area, you can increase your visibility in the local map pack and reach potential customers in your target market, even without a physical storefront.
Whether you have a physical address or not, local SEO strategies can help improve your online presence and increase your chances of appearing in the map pack. By focusing on relevant keywords, optimising your website, and leveraging local search ranking factors, you can maximise your visibility and attract more customers in the Brisbane area, regardless of whether you have a physical location or operate as a service-area business.
If your Google Business listing doesn’t appear in the 3-Pack or local map pack, there are several steps you can take to improve your chances of being featured prominently:
Remember that local SEO is an ongoing process, and it may take time to see significant results. By consistently implementing these strategies and staying up-to-date with local search trends, you can increase your visibility and improve your chances of appearing in the coveted 3-Pack in the future.
Not sure what you’re doing wrong? You can request a free website & marketing review here.
To target multiple geographic locations with your local SEO strategy, consider the following approaches:
Yes, social media can positively impact your local SEO efforts. By leveraging social media platforms, you can:
We’ve curated a collection of the most important digital tools and platforms to ensure the success of our Local SEO clients. Here are our top picks:
Of course, any tool is only as good as the person using it – our team of Local SEO experts possess a diverse skill set including web development, content writing, conversion optimisation, competitor analysis, and paid media so we can give a full 360-degree strategy and execution for our clients.
To measure the success of your local SEO efforts, track the following metrics:
To measure your true (Return on Investment), you’ll also need to know and monitor your:
By measuring and analysing these metrics alongside your financial investment in local SEO, you can gain a comprehensive understanding of your true return on investment and make informed decisions to optimise your marketing strategies for long-term success.
When implementing local SEO strategies, it’s important to avoid common mistakes that can hinder your success. Here are some pitfalls to watch out for:
By avoiding these pitfalls and adopting best practices, you can maximise the effectiveness of your local SEO strategies and drive better results for your business.
Don’t want to wait for SEO to kick in? Try hyper-targeted Google advertising and instantly boost your online visibility through paid search placements.
Harness the power of social media marketing to engage with your local audience, build brand awareness, and drive traffic to your business.