Ape-X

PPC Agency Brisbane

Get consistent leads & sales for your business by leveraging the world's most powerful advertising platforms.

A great service that has delivered real results for our business.

– Alistair Wilkes, Tunstall Healthcare

 

⭐⭐⭐⭐⭐ Rated 5 Stars on

Who is PPC for?

PPC (Pay-Per-Click) Advertising is for any ambitious business owner who is ready to take their digital marketing to the next level. Whether you’re running a brick-and-mortar shop, an e-commerce website, a local service, or a growing start-up, our Brisbane PPC services can help you reach your business goals.

Our PPC experts can help you target the right audience, generate qualified leads, and ultimately increase your sales. We make online advertising work for you, taking the complexity out of the process, and leaving you free to focus on what you do best – running your business. We are your partners in growth, supporting you at every step of your digital marketing journey.

Hit ‘em when their wallets are out

Take advantage of PPC’s unique ability to reach potential customers at the precise moment they’re ready to make a purchase. With strategic ad placement, we help you connect with buyers right when they’re in decision-making mode, turning their intent into your revenue.

Our Data-Driven PPC Process

Planning and Setup

Planning and Setup

Typically the first 2 weeks. This phase is all about laying the groundwork…

Launch and Optimisation

Launch and Optimisation

Generally runs from 1 to 3 months after setup. Now we're off to the races...

Analysis and Scaling

Analysis and Scaling

Ongoing, typically starts around 3 months in and continues throughout the campaign. This is where we dig into the data…

Brisbane PPC Case Studies

Read about the power of a fully optimised Google Ads campaign as we helped Tunstall Healthcare supercharge their lead generation through our proven PPC process.

Supercharge Your Success with These PPC Campaign Types

Google Search Ads

Google Search Ads

Put your business directly in front of customers who are actively searching for your products or services using our Google Adwords management.

Local Ads

Local Ads

Connect with local customers who are searching for businesses like yours in their vicinity. Especially powerful combined with Local SEO to dominate the map pack.

Google Display Ads

Google Display Ads

Expand your reach by placing visually engaging ads
on the Google Display Network (GDN) of over two million sites and apps.

Google Shopping Ads

Google Shopping Ads

Showcase your products directly in Google's shopping search, driving sales with visually appealing ads. Perfect for eCommerce.

SEM/PPC vs SEO

Search Engine Marketing (SEM), or Pay-Per-Click (PPC), and Search Engine Optimisation (SEO) are both digital marketing strategies. They both boost website visibility, but in unique ways.

SEO enhances your site’s organic search ranking. It’s a long game – powerful, yet gradual.

SEM/PPC, however, provides instant visibility. You bid on keywords (search queries), your ads pop up in search results, and you pay only for clicks.

The magic lies in blending both. We’re experts in Brisbane SEO and SEM/PPC, drawing on their unique strengths to supercharge your online presence. PPC gives immediate keyword data to refine your SEO, while a well-optimised site can improve your PPC score, reducing costs. It’s a strategic partnership, driving consistent leads and sales in the short and long run.

What’s included in our Brisbane PPC Services

Comprehensive Keyword Research

Identify the most effective keywords for your business to target, balancing both traffic potential and competition.

Ad Copy Creation

Craft compelling, attention-grabbing ad copy that drives clicks and conversions.

Campaign Set-Up & Management

From initial set-up to ongoing management, we handle every detail of your PPC campaign to ensure optimal performance.

Landing Page Creation

Leverage our high-converting landing pages to get the best possible conversion rates for your campaigns, leading to more leads and sales.

Conversion Tracking Setup

We’ll implement tracking systems to analyse visitor actions, providing key insights into your campaign’s effectiveness and ROI.

Transparent Reporting

Receive clear, easy-to-understand reports detailing your campaign’s performance, keeping you informed and in control.

Non-Compete Guarantee

Worried we might be working for the competition? Put your mind at ease. We have a strict one-business-per-location-per-niche rule for our Brisbane PPC campaigns.

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DIY Local SEO Checklist

Want to have a crack at running your own Local SEO? Click the button below to download our free Google Business Profile Checklist - your first step in improving your local search visibility and outranking your competition.

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    PPC Management - go beyond Google

    Harness the power of multiple platforms to reach your audience wherever they are, from search engines to social media.

    Social Media Ads

    Capitalise on the popularity of platforms like Facebook and Instagram, placing your business in front of a massive, engaged audience.

    YouTube Ads

    Take advantage of the world’s second largest search engine, creating visually engaging ads that captivate YouTube’s billion-plus users.

    Retargeting Ads

    Keep your brand top of mind by targeting visitors who’ve shown interest in your products or services but haven’t yet converted, leading them back to complete the journey.

    FAQs on Brisbane PPC Services

    PPC ads are ideal for any business seeking immediate, measurable results. They’re perfect for targeting specific demographics and locations, promoting time-limited offers, or breaking into new markets.

    The cost of Local SEO services can vary depending on factors such as the scope of your business, competition level, and desired results. Generally speaking, Local SEO Brisabne Campaigns range in cost from $500-$2000/month for each location (e.g. a town,city or region) that a business wants to target. The more competitive your niche – or the more work required to get your GBP and website above the competition – the higher the cost, or the longer the campaign will take.

    PPC is a type of digital marketing where advertisers pay each time a user clicks their online ad. Google Ads is the most popular platform for PPC advertising, but PPC also encompasses other platforms like Bing Ads, Facebook Ads, and more.

    Pros of PPC include immediate visibility, precise targeting, full control over your ad spend, and valuable user data. Cons can include the potential for high competition, the need for continual optimisation, and the cost of clicks without guarantee of conversions.

    Lack of conversions could be due to various factors like poor keyword selection, unappealing ad copy, non-optimised landing pages, or incorrect targeting. A comprehensive audit of your PPC marketing strategy can help pinpoint and address these issues.

    PPC is a paid strategy that gives immediate visibility on search engines, while SEO is a longer-term strategy aimed at improving your organic (non-paid) search engine ranking.

    You can expect to see increased website traffic as soon as your PPC campaign goes live. However, it may take a few weeks of optimisation to start seeing significant increases in conversions. PPC ROI (return on investment) also tends to gradually increase over time as the campaign gets more optimised based on performance data and ad quality score.

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    Yes, PPC campaigns are highly flexible. You can adjust your keywords, ad copy, targeting, and budget at any time based on performance data. You’ll have the chance to book a monthly review call with your campaign manager to discuss your PPC performance and we can strategise any adjustments together.

    We manage your ad spend by continually optimising your PPC campaigns. This includes adjusting bids, refining keywords, testing ad copy, and focusing budget on high-performing ads to maximise ROI.

    Apart from Google Ads/Google Adwords, other popular PPC platforms include Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and YouTube Ads.

    Every month we’ll compile and send you a report detailing the most important metrics:

    • Impression Share & Clicks
    • Conversion Rate
    • Conversions (Number of Leads & Sales)
    • Cost per conversion & ROAS
    • Reports or observations on any key activities or findings from that month (e.g. landing page updates, campaign groups’ performance, or competitor activities)

     

    These numbers aren’t just for you – based on these insights we’re constantly evaluating what’s working and what isn’t, and making campaign adjustments to continually improve performance for you.

    Absolutely! PPC platforms allow you to precisely target your ads based on demographics, geographical location, interests, and more. We’ll cover a lot of this during your onboarding with us to make sure we have a crystal-clear picture of your ideal customer – and then laser in on them!

    Retargeting in PPC allows you to show ads to users who have previously interacted with your website or online content. It’s a powerful way to re-engage potential customers who have shown interest in your products or services.

    Still have questions?

    PPC/SEM Alternatives:

    Fully managed SEO campaigns that let you focus on your business. Use our proven on-page and off-page SEO strategies to flood your site with traffic.

    Social Media Marketing

    Engage with your customers and generate leads and sales online. Leverage our experienced media buyers and never worry about your social strategy again.
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