Search Engine Optimisation (SEO) is the process of optimising a website to rank higher in organic search engine rankings. With an effective SEO campaign, you can increase your website’s visibility and draw more traffic from relevant searches. This is achieved by using a combination of different techniques, such as keyword research, content creation and link building.
Google ranks websites (well, actually, pages) based on their performance in over 200 different factors, everything from keyword density to page speed, bounce rate, internal & external links, domain age & authority, and more. While no one can cover EVERY ranking factor for EVERY page, we’ve narrowed down the most crucial aspects so we can prioritise the actions that move the needle fastest and most reliably, in any campaign.