SEO optimizes a website to rank higher in search engine results through techniques like keyword research, content creation, and link building, aiming to improve visibility and traffic.

How long does it take for SEO to work?

SEO results can vary, typically taking 3-6 months to see initial outcomes, with significant improvements within 12 months, depending on various factors like website complexity and competition.

Does my business need SEO?

SEO is crucial for enhancing online visibility and is more effective than traditional marketing, particularly suitable for established businesses, local services, or unique niches.

Is SEO better than paid advertising?

SEO is a long-term strategy building organic presence, while paid advertising offers quick, cost-incurring traffic. SEO targets active searchers, offering higher conversion potential compared to interruption-based paid ads.

Am I obliged to sign a long-term contract?

No long-term contract is required, as good SEO is based on trust and results. Services are often on a month-to-month basis, allowing flexibility for clients.

How do I know if my SEO campaign is performing well?

Performance is tracked through detailed reports covering keyword rankings, traffic, and conversions, alongside tools like Google Analytics and Search Console to monitor organic traffic changes.

How much do SEO services cost?

SEO costs vary, with mid-range services offering significant value. Prices depend on business needs, with packages typically starting from $1500-2500/month.

Free Lead Generation Health Check

Answer five quick questions about your tracking, conversion, traffic, follow-up and offer to instantly get your Lead Gen Score, System Health rating, strongest area, priority fix and a set of recommended actions specific to your situation.

Lead Generation Health Check

Answer five quick questions to identify where your lead generation system may be leaking opportunities.

Tracking

Do you track conversions clearly?

Conversion

Do you use dedicated landing pages?

Traffic

Do you have a reliable traffic source?

Follow-up

Do you follow up leads consistently?

Offer

Is your offer/message clear and compelling?

Your Lead Gen Score

System Health

Answer questions

Start your health check.
Select an answer for each section to reveal your score, weak spots and recommended next steps.

Strongest Area Not enough data

Priority Fix Answer questions

Recommended actions

Complete the checklist to generate customised advice.

*Your score is based on the answers you select. Use the results as a directional guide, not a definitive assessment.

Find the leaks in your lead generation

We'll show you which parts of your system are limiting enquiries, conversions and growth.

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Something Is Leaking. This Helps You Find It.

You are getting traffic. You are spending on marketing. But the leads are not coming through the way they should and you cannot put your finger on why.

That is the most frustrating position in business because without knowing which part of the system is broken, every fix feels like a guess. You tweak the website. You spend more on ads. You try a new offer. Nothing sticks and the problem stays exactly where it was.

This health check is built for that moment. Five questions across the five areas that determine whether a lead generation system works or leaks. Your answers come back with a score, a health rating, your strongest area, your priority fix and a set of recommended actions specific to your situation. Not generic advice. Specific to what you actually answered.

The whole thing takes under two minutes.

What Your Score Is Telling You

Once you have answered all five questions your results appear automatically.

Your Lead Gen Score is a percentage that reflects how well your current system is set up across the five areas. The higher the score the more your fundamentals are in place. A lower score does not mean your marketing is hopeless. It means there are structural gaps in your system that are costing you leads you could otherwise be getting, and that more traffic or more ad spend will not fix on their own.

Your System Health rating gives you a plain language read on where your setup sits overall. Use it as a starting point, not a final verdict.

Your Strongest Area tells you what is already working. This matters because it tells you what not to touch while you focus energy on the weaker parts.

Your Priority Fix is the single area to address first based on your specific combination of answers. Not everything at once. Just this. Two businesses with the same overall score can have completely different priority fixes depending on which questions they answered weakly, which is what makes this more useful than a generic checklist.

Your Recommended Actions are generated from the specific pattern of your answers. They give you a concrete starting point for what to actually do next.

The Most Important Distinction Your Score Reveals

There is a difference between a traffic problem and a system problem and most businesses confuse the two.

If your score is low it almost certainly means your system has gaps. Conversion is leaking. Follow-up is slow. The offer is not landing. In that situation sending more traffic makes things worse, not better, because you are just pouring more water into a leaky bucket. Fix the system first.

If your score is reasonable but leads are still thin the issue is more likely volume. You need more people finding you, whether that is through SEO, paid ads, referrals or a combination. That is a completely different problem with a completely different solution.

Knowing which one you are actually dealing with is half the battle. That is what this health check tells you.

What Each Question Is Actually Measuring

Tracking is about whether you know where your leads come from. Without that visibility you cannot make smart decisions about where to spend money or cut it.

Conversion is about whether you are sending traffic to dedicated landing pages or to your homepage. The difference in conversion rate between the two is not small. Our post on how to create high-converting CTAs explains why this gap exists and how to close it.

Traffic is about whether you have a reliable, consistent source of visitors. A lead generation system cannot produce leads without a predictable flow of people coming in.

Follow-up is about what happens after a lead comes in. Businesses that follow up within the first hour convert significantly more enquiries than those that respond the next day. This is one of the most common and most fixable leaks in the system.

Offer is about whether it is immediately clear to a visitor what you do, who it is for and why they should choose you. A strong offer with clear messaging converts. A vague one does not, regardless of how much traffic you throw at it.

Want a Second Set of Eyes on Your Lead Generation System?

Our free marketing review looks at your traffic, your website, your conversion path and your offer. You get a real human telling you exactly where the gaps are and what fixing them is worth.

Reviewed by a real human marketer. No automated reports. Delivered within 2 to 3 business days.

Frequently Asked Questions

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What is the Lead Generation Health Check?

It is a five question diagnostic that assesses the five core areas of a lead generation system: tracking, conversion, traffic, follow-up and offer. Your answers generate a Lead Gen Score, a System Health rating, your strongest area, your priority fix and a set of recommended actions customised to your specific situation. The whole thing takes under two minutes.

My score is low. Where do I start?

Start with your Priority Fix. The health check identifies the single most important area to address first based on your specific answers. Trying to fix everything at once rarely works. One meaningful improvement to your weakest area will move the needle more than small tweaks spread across all five.

My score is high but leads are still slow. Why?

A high score means the fundamentals of your system are in place, which means the issue is more likely volume than structure. You probably need more traffic, a broader channel mix or a stronger offer to reach a bigger audience. A free marketing review can help identify exactly where that volume gap is coming from.

Do I need to spend more on ads to get a better conversion rate?

No. Conversion rate optimisation is about getting more from your existing traffic, not buying more of it. Better design, stronger copy, faster load times and clearer calls to action can all move the needle without touching your advertising budget at all.

What is the difference between a traffic problem and a conversion problem?

A conversion problem means people are arriving but not turning into leads. The issue is usually your landing pages, your calls to action or your offer messaging. A traffic problem means not enough people are finding you in the first place. The fix is a stronger SEO strategy, paid advertising or both. The health check helps you work out which one you are actually dealing with so you stop applying the wrong solution.

Can I retake the health check after making changes?

Yes. Run it again after you have worked on your priority fix and see how your score moves. It is a useful way to track progress over time as you improve your system one area at a time.

What does the Recommended Actions section show?

It shows a set of specific next steps generated from the pattern of your answers. Two businesses with the same overall score can receive completely different recommended actions depending on which questions they answered weakly. That is what makes it more useful than a generic lead generation checklist.

Still have questions?

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